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Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video:

Subaru investigation confirms vehicle data tampering in Japan

Subaru has admitted that alteration of fuel-economy and emissions data took place in its Gunma and Yajima manufacturing plants between December 2012 and November 2017. Some 900 vehicles were affected by data tampering, which Subaru says was done in the vehicles' final inspections by factory-floor inspectors. In a report, Subaru says "non-conforming" final vehicle inspections were identified in late 2017, and that the Japanese Ministry of Land, Infrastructure, Transport and Tourism demanded that Subaru undertake an internal investigation of the matter. Almost 7,000 vehicles were subject to inspection in the investigated time period, and the measurement equipment retained test data for some 6,500 of those. It showed that 903 vehicles had had their data "inappropriately altered," partially so that average data values would meet quality control standards. Subaru says that the decision to do this was made among vehicle inspectors and their foremen. As Subaru's statement reads: "Inspectors engaging in sampling of fuel economy and emissions were instructed by their seniors that, if results for each vehicle did not meet such standards, measurement values should be altered to those that meet such standards, and, according to such instructions, the inspectors altered measurement values. [...] Even if there were no problems in comparison with the internal quality control standards, inspectors altered measurement values with the intention of reducing variance in measurement values in order to avoid questions from the Group Chiefs and the Section Chief on such variance. It should be noted that alterations were made not only to make results better, but also to make them worse." It appears that everything was done to keep the average values right. Subaru adds: "Although the relevant laws and regulations stipulate that, in certain limited cases, measurement values could be altered in order to adjust errors caused by measurement equipment, inspectors misunderstand such adjustment method because of deficient internal rules and inadequate training. Inspectors altered measurement values by adjustment methods not stipulated in the relevant laws and regulations, without understanding that their methods were inappropriate." Test equipment did not contain data from earlier than 2012, but Subaru suspects such tampering took place as long ago as 2002. However, the matter will not result in recalls.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.