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Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

2017 Toyota 86 Drivers' Notes | Fun, even with an automatic

The Toyota 86 is a car that enthusiasts begged Toyota to build for decades. It's small, lightweight and rear-wheel drive. Thanks to a partnership with Subaru that resulted in the BRZ, this stylish coupe hit the streets in 2012. In the U.S., the car was originally known as the Scion FR-S but was rebadged as a Toyota after Scion was axed last year. Along with a new name, the 86 received updated styling both inside and out as well as a revised suspension and a slight bump in power, at least for the manual models. This Hot Lava-colored car doesn't feature Toyota's slick six-speed manual. Instead it rocks a six-speed automatic with paddle shifters. While some enthusiasts may look down at that, automatics make up more than half of 86 sales. Still, the bones are there, and some people don't think the automatic is all that bad. Either way, we can't encourage enough people to buy these cars, as we want Toyota and Subaru to keep building them. Senior Editor, Green, John Beltz Snyder: When I first slid behind the wheel of the 86, I was surprised to see the gear selector and paddles. It's one of those cars that you don't think of as having anything but a manual transmission. Also, in an interior where all the controls and displays are underwhelming, a set of paddle shifters stands out as one of the few tactile objects in the cabin. I ended up using the paddles quite a bit, and found that I actually enjoyed using them, so much so that I'd actually consider opting for the automatic transmission were I to buy an 86. Despite shifts that aren't as razor sharp as they could be, the car's high-revving engine means that it still feels great to use. Riding an engine like this up to its redline, filling the cabin with noise, is the sort of thing that'll give you goosebumps. Being able to keep both hands on the wheel while shifting is a good thing for engagement in this car, based on my time with it. Plus, when I got stuck in traffic, I didn't have to wear out my left leg. The other brilliant thing about the Toyota 86 is its sense of balance. I loved the way it communicated its load distribution when cornering, whether on or off the throttle or brake. The fact that the nose of this car snaps right to where you want it when you start dialing in steering angle is satisfying. And its low stance and good view out the windshield make it really easy to place on the road.

2019 Subaru Forester Long-Term Update | It's gold wheel time!

Our long-term 2019 Subaru Forester is heading into the new year with a new set of shoes. Subaru’s all-wheel-drive system works perfectly fine, but all-wheel power is no replacement for a set of winter tires. And so our search for winter rubber began. However, the search didnÂ’t take that long, as a set of wheels and tires that fit our Forester happened to be laying around Autoblog HQ collecting dust. The wheels just so happened to be lightweight, gold 17-inch Sparco wheels we had previously fitted to our 2015 Subaru WRX long-term tester. Imagine our glee when we pulled these bad boys out of storage.  ItÂ’s only fitting that the blue Subaru in our long-term test fleet is also fitted with gold wheels as a tribute to all the gold-wheeled Subaru rally legends. The new Forester is nothing like a WRX or STI, but this setup has us smiling every time we walk out to the car. Take a nice, long scroll through the gallery above. We canÂ’t stop obsessing over how much better they make the new Forester look. Maybe a special edition package Â… just a thought, Subaru. Mounted on these wheels are new Michelin X-Ice winter tires. WeÂ’ve already driven it through a couple snowfalls in the midwest region, and the tires make this crossover a nearly unstoppable winter force. We hope to get some serious snow this winter that allows us to really take advantage of the new tires and the ForesterÂ’s high 8.7-inch ground clearance. More on that and the ForesterÂ’s performance to come. Unfortunately, the spare set of wheels we had lying around didnÂ’t have tire pressure monitoring sensors for the Forester sitting next to them. Until the little yellow light in the dash starts annoying us, weÂ’re going to forego the expense of buying a new TPMS at the Subaru dealer — we imagine many owners skip the extra $150 or so for the sensors and check their tire pressure the old-fashioned way with winter wheels, too. After all, the tire pressure gauge still exists, and it works splendidly. Watch out for another Forester update soon, as we get into some of the things weÂ’ve liked and disliked over the past few months. Related video: