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Subaru to introduce two e-Boxer hybrids at Geneva

Subaru will be bringing two electrified "e-Boxer" models to the Geneva Motor Show next month, as Autocar reports. While the manufacturer hasn't announced which models these electrified cars will be, it is likely that at least one of them will be the e-Boxer version of the Forester, which Subaru showed at the 2019 Tokyo Auto Salon. Another possible model for the Geneva unveiling can be the Crosstrek's hybrid version, branded XV for the European market. The hybrid Crosstrek is Subaru's first PHEV model, and it uses Toyota's 8.8-kWh battery pack mated to a 2.0-liter boxer engine. Subaru is relatively late to the hybrid game, as some competing Japanese carmakers have had hybrid cars on the market for a long time already, and only in recent years has Subaru put hybrid models for sale outside Japan. But by being able to mate electric power with its trademark boxer engine powertrain, Subaru can remain "on-brand" while still utilizing hybrid technology, instead of going with a regular four cylinder inline engine as is popular with hybrid powertrains. Still, the Japanese market Forester STI e-Boxer only produces a combined 156 horsepower and 187 lb-ft of torque, figures that seem modest compared to a 2.0-liter turbodiesel engine, for example. But with Subaru's diesel exercise just a decade-long, select-market enterprise, and with diesel on the outs these days, hybrid seems a better bet, especially in the North American market. Related Video:

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

2019 Subaru Forester priced at $25,270

The Subaru Forester is all new for 2019, but it's not toting along a big price increase. A base 2019 Forester starts at $25,270 including destination, which is a reasonable $500 premium over the 2018 version. For that price, buyers get 17-inch steel wheels, but a $600 upcharge brings aluminum wheels and roof rails. Standard equipment includes Subaru's EyeSight driver assist technology and Starlink infotainment package, which includes Apple CarPlay and Android Auto, power windows, door locks, and side mirrors, remote keyless entry, and tire pressure monitoring. A step up to the Premium trim for $27,670 adds the automaker's off-road X-MODE with hill descent control, a panoramic power moonroof, a 10-way power driver's seat, and rear seat HVAC outlets. A WI-FI hotspot and the latest Starlink safety services are optional, as are blind spot detection with lane change assist and rear cross traffic alert, keyless access with push-button start, and a power rear gate. Sport trim is new for 2019, and it stickers at $29,770. On top of Premium, Sport adds SI-DRIVE with Intelligent and Sport Sharp modes and an upgraded Dual X-Mode system. A CVT transmission is standard across the range, but the Sport gets a 7-speed manual mode with steering wheel paddle-shifters. Limited ups the wheels to 18 inches, and gains an upgraded interior with leather seats and dual-zone automatic climate control for $31,770. Limited also includes all of the active safety technology that's optional on lower trims. At the top of the 2019 Forester range is the Touring trim. For $35,270 buyers get unique 18-inch wheels, Subaru's DriverFocus safety system that remembers the preferences of up to five drivers, perforated leather seats (powered for the driver and passenger) in Saddle Brown or Black, heated rear seats, and an eight-inch touchscreen. Expect the 2019 Subaru Forester to hit dealers sometime this fall. Related Video: