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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

2019 Subaru Ascent pricing announced, starting at $32,970

Pricing for the 2019 Subaru Ascent three-row crossover SUV has been announced. Including destination, the base trim carries an MSRP of $32,970. That's with standard eight-passenger seating, and like every Ascent, a 260-horsepower turbocharged 2.4-liter boxer-4, a CVT and all-wheel drive. As a refresher, here are 15 fast facts about the 2019 Ascent. You can also see how it compares to the Honda Pilot and Toyota Highlander. Standard equipment on the base Ascent includes 18-inch alloy wheels, tri-zone climate control, EyeSight accident avoidance tech, four USB ports, and Subaru's 6.5-inch Starlink touchscreen that brings with it Android Auto and Apple CarPlay. The Ascent Premium starts at $35,170 and can be had with either 7- or 8-passenger seating (the latter includes second-row bench seating). It adds blind-spot and rear cross-traffic warning systems, privacy glass, heated mirrors, a windshield wiper de-icer, a power-adjustable driver seat, heated front seats, stain-resistant upholstery, a leather-wrapped steering wheel, rear climate controls, and an upgraded 8-inch version of StarLink. Towing capacity is also raised to 5,000 pounds. There are two optional packages available on the Premium that adds some of the upper trim levels' features. View 14 Photos The Ascent Limited starts at $39,970 with either 8- or 7-passenger seating. It adds 20-inch wheels, adaptive LED headlights, LED foglights, a power liftgate, leather seating, proximity entry and push-button start, second-row sunshades and two additional USB ports. An optional package including a panoramic sunroof, a cargo cover, integrated navigation and a Harman Kardon sound system can be added for $2,950. The top Ascent Touring costs $45,670. It includes the Limited's options plus chrome exterior trim, automatic wipers, unique Java Brown leather upholstery, a heated steering wheel, wood trim, ventilated front seats, even more USB ports (up to eight), a Cadillac-like rearview camera mirror and a 180-degree front view camera. The 2019 Subaru Ascent will arrive in dealers this summer. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.