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Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video:

Next-gen Subaru WRX STI due next year with new engine, new platform

We just covered Japan's updated Subaru Impreza, which naturally has everyone wondering about a new WRX, the current fourth-generation on sale since 2014. According to a story in Japan's Best Car magazine, the fifth generation arrives late next year with a new platform and engine as part of the automaker's Japanese-market overhaul of the WRX STI, JDM-only WRX S4, and Levorg wagon. The STI is expected to switch from the current turbocharged EJ20 boxer-four to a direct-injection FA20 boxer-four engine with output of around 315 horsepower. Note, the Japanese-market WRX STI uses a 2.0-liter engine, the U.S version gets the 2.5-liter EJ257 with 310 hp. The U.S.-market WRX (sans STI) already uses the turbo FA20, but it makes 268 horsepower. The WRX STI will finally move to the Subaru Global Platform that the Impreza switched to in 2017, which will hopefully go a long way in improving ride comfort around town. The six-speed manual makes the switch as well. Best Car says the four-door's size won't change much, but the looks will crib from the Viziv concept - something everyone wants - with a design language called "Dynamic x Solid," U-shaped LEDs, and "greatly inflated front and rear fenders." Until then, the 2020 Subaru WRX STI will stick with its current architecture and another limited edition called the Series.White. A Torque News story says that as with the Series.Gray launched for the 2019 model year, the Series.White will be limited to 250 examples in WRX STI flavor, and 750 examples of the WRX. The Series.White gets a tonal neighbor on the palette for 2020, a new hue called Ceramic White that's exclusive to the WRX and WRX STI, which will omit any metallic or pearl effects in order to distinguish itself from the already-available Crystal White Pearl. The Series.White, as a special edition, will come with the requisite Crystal Black Silica badges, Recaro seats, Performance Package, suspension upgrades, folding side mirrors, and 19-inch black wheels.  The WRX S4 and Levorg will benefit from two brand new, downsized, direct-injection turbocharged engines in Japan, one of 1.5 liters, the other of 1.8 liters. Built around smaller, lighter engine blocks and boasted improved combustion efficiency, the 1.5-liter will produce about 148 hp, the 1.8-liter about 266 hp. Our non-STI WRX gets a 2.0-liter FA20 with 268 hp.

2016 Subaru BRZ and STI get Hyper Blue for new limited special editions

Blue fits as well on a fast Subaru as red does on a Ferrari or silver on a Mercedes-Benz. The color just clicks somehow with the Japanese automaker's performance models, and apparently the company knows it. This fall for the 2016 model year, the BRZ and WRX STI are getting new Series HyperBlue limited editions with an exclusive cerulean shade as the major selling point. Pricing is being held until closer to launch. Limited to 500 units, the 2016 Series HyperBlue BRZ is a follow-up to 2015's Series Blue edition. Hyper Blue looks to be a much lighter shade than Subaru's famous WR Blue, but the new color is still fairly attractive. The tone covers the entire exterior but is contrasted with black for the 17-inch wheels, badges, and mirror covers. The exclusive hue is carried inside too for the seat bolsters, headrests, stitching, door trim, and a mix of blue and black leather on the steering wheel. So if you're in, you're all-in. All BRZs get some other tiny tweaks for the new model year, too. A rearview camera is now standard, and Subaru's upgraded 6.2-inch Starlink infotainment system is available. More power is rumored as part of a more thorough refresh for the 2017 update. With production limited to 700 units, a few more Series HyperBlue editions of the 2016 STI are going to be on the street. Although, there aren't as many tweaks for them. Of course, the new color covers the outside, and it's also offset with black on the 18-inch BBS wheels, badges and mirror caps. Blue stitching brings the color into the interior, and Subaru's seven-inch navigation system with a nine-speaker stereo is standard for this version. Related Video: SUBARU TO OFFER LIMITED EDITION SERIES.HYPERBLUE BRZ AND WRX STI MODELS Limited to 700 WRX STI & 500 BRZ BRZ receives upgraded SUBARU STARLINK® Multimedia Rear Vision Camera now standard on BRZ Exclusive Hyper Blue exterior paint and interior trims Cherry Hill, N.J. - Subaru of America, Inc. has announced the 2016 Series.HyperBlue limited edition available exclusively on BRZ and WRX STI models. As a follow up to the 2015 Series.Blue BRZ, the 2016 Series.HyperBlue cars feature exterior paint in Subaru's exclusive Hyper Blue with matching interior trim. Production will be limited to 700 WRX STI and 500 BRZ cars for the United States. Vehicles will go on sale this Fall.