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Subaru launches production of Ascent crossover in Indiana

Subaru began production Monday of the new Ascent, its much-anticipated three-row crossover, at its plant in Lafayette, Ind. It's set to arrive at dealers in June as a 2019 model and will start at $32,970, including shipping. The Ascent joins the Impreza, Legacy and Outback as vehicles built at the plant. It'll compete with three-row utility vehicles like the Honda Pilot, Toyota Highlander, Chevrolet Traverse and Volkswagen Atlas. (Read our comparison of the Ascent to the former two here.) Subaru built around 364,000 vehicles at the Indiana plant last year and expects the Ascent to nudge that up to around 400,000 vehicles a year. The automaker spent $140 million and added 1,200 jobs at Lafayette to support the Ascent. The company in late 2016 shifted production of the Impreza sedan and hatchback to the factory, its lone manufacturing site outside of Japan, to free up room at its plant in Gunma Prefecture for the hot-selling Crosstrek, which has been singlehandedly lifting Subaru's U.S. sales lately. A Subaru spokesman told Autoblog recently that the company hopes to sell 60,000 Ascents in the first year and had already booked more than 4,000 sold orders on the vehicle from customers who hadn't seen or driven it. The Ascent will come in either seven- or eight-seat configurations, is offered in all-wheel-drive and is based on a modified version of the same Subaru Global Platform that underpins the Impreza. It's powered by an all-new 2.4-liter turbocharged boxer four-cylinder that makes 260 horsepower and 277 pound-feet of torque. It fills a slot formerly occupied by the Tribeca, Subaru's last three-row vehicle, which was discontinued in 2014. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

Subaru Viziv Tourer Concept brings back the WRX wagon in Geneva

Last month, we ran a dimly-lit teaser image depicting the taillight of the new Subaru Viziv Tourer concept, slated for a Geneva Motor Show reveal. Now the wraps have come off the handsomely bronze concept, and it all looks good for a future WRX wagon design. The second-generation wagon was replaced by a hatchback variant, so there hasn't been a WRX wagon for 10 years now. The Viziv Tourer is a welcome Subaru return to longer roofs in this segment, albeit with slight crossover flavors. A production version is still expected for a 2020 launch. The taillights cut into wide wheel arches, but the sides are slightly less bulging than with the Viziv Performance STI Concept shown at the Tokyo Auto Salon earlier this year: If you get your ruler out, the Tourer is 20mm narrower. It all looks very production ready, just lacking door handles and side mirrors — and perhaps it could use some slightly bigger headlights. The concept's glasshouse is tinted heavily enough not to reveal anything from the interior. Subaru says the Global Platform underpinning the Viziv and its Tourer sibling includes the combination of Subaru's Symmetrical AWD and a boxer engine, so the core Subaru values are still present. There should be EyeSight advanced driver assists introduced in the production car, but the performance variants are likely to focus on "active enjoyment of driving," as Subaru politely puts it. Related Video: Featured Gallery Subaru Viziv Tourer Concept: Geneva 2018 View 11 Photos Related Gallery Subaru VIZIV Tourer concept View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Geneva Motor Show Subaru Wagon Concept Cars Future Vehicles Performance 2018 Geneva Motor Show subaru viziv