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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Subaru moves to trademark the name ... Evoltis

Subaru's advancing to the electrified frontier, and it's reportedly picking a name for its plug-in hybrid. That name is said to be "Evoltis." While Evoltis sounds about as engaging as "Avensis" (Toyota) or "Magentis" (Kia), at least it's not as clunky as "Levorg" (an Aussie Subaru nameplate). Then again, when naming a child you should always try to picture how their name will be used in playground taunts, so we'll leave your to your imaginations on this one. A mention of the Evoltis name appears in the United States Patent and Trademark Office's listings, and the application has been filed as recently as March 26. We don't know yet whether the Evoltis name would stand for the entire vehicle or its hybrid tech — or if it will be actually used at all. Car & Driver reports that Subaru of America didn't comment on the matter when asked. But still, Subaru is said to come up with a PHEV by the end of the year, largely using Toyota's technology from the Prius Prime. We're probably not the only ones to hope for an all-wheel-drive setup, which would best suit Subaru's image and character. Last year, the carmaker said an electrified vehicle should be expected for 2018, but didn't specify whether it would be an EV or a hybrid. Subaru hasn't offered a hybrid in the U.S. since the Crosstrek Hybrid was discontinued in 2016, and it's produced precious few all-electric vehicles in its history. Related Video:

Subaru testing a BRZ with STI badging and a big wing

Pretty much since the introduction of the Subaru BRZ and its identical Toyota- (or Scion-) badged twin, enthusiasts have been pining for a more powerful version, preferably with an STI badge and all the performance tweaks that come with it. So far though, Subaru has only shown a turbocharged concept that's now a couple of years old, as well as a Japan-only BRZ tS by STI, which only had suspension and handling upgrades. But now, spy photos show Subaru is working on another STI-badged BRZ, and it's testing in the US. Our spy photographer caught this prototype near Subaru's office in Ann Arbor, Michigan, and it's wearing Michigan manufacturer plates. And, although Subaru taped over it, we can still clearly make out the STI badges on front and back. Despite the STI badges, we don't see any evidence that this BRZ has any kind of power adder like a turbocharger or supercharger. The front vents appear to be the same size as the current model, and there's no hood scoop to feed a possible top-mounted intercooler. The exhaust also looks roughly the same as the naturally aspirated BRZ. There are some other upgrades, though. Most noticeable is the huge rear wing, which has similar stanchions to the BRZ tS. In addition to the wing, the body is accented with the STI lip spoiler, side skirts, and rear bumper extensions available on the current BRZ. Behind the multi-spoke wheels are Brembo brakes at each corner. Based on these photos, we'd say this STI-badged BRZ is probably a track package/trim that improves the car's already excellent handling. We of course hope that there may be some horsepower upgrades under the hood. But a lack of visual changes for forced induction, and Subaru's history of reluctance regarding more powerful BRZs, has us erring on the slow side. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.