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Subaru prices limited edition Hyper Blue models

In the market for a new Subaru BRZ or WRX STI but aren't interested in World Rally Blue or any of the other shades on offer? Prefer your car look like a very loud, boxer-powered smurf? Then get in line for one of the limited-edition Hyper Blue models. We've covered these two before, but now, Subaru has released the pricing details on the rare models. All 500, manual-only Hyper Blue BRZs will be sold for $28,845, or just $655 more than the 2016 BRZ Limited 6MT. If you prefer more power and an extra set of doors, the 700 special-edition STI demands $39,790, which is $4,300 more than the base STI, but $1,000 less than the range-topping Limited model. In addition to their paint, the Hyper Blue models add black alloy wheels – 17-inchers for the BRZ and 18-inch BBS-branded hoops for the STI – black badges, and black wing mirrors. In the case of the BRZ, the cabin even gets Hyper Blue accents throughout the cabin, including contrast stitching on the seats, shift boot, and emergency brake handle. Read on for the full press release from Subaru detailing the pricing and equipment options. SUBARU ANNOUNCES PRICING ON LIMITED EDITION 2016 SERIES.HYPERBLUE BRZ AND WRX STI MODELS Production limited to 700 WRX STI & 500 BRZ BRZ receives upgraded SUBARU STARLINK® Multimedia Rear Vision Camera now standard on BRZ Exclusive Hyper Blue exterior paint and interior trims Cherry Hill, N.J. - Subaru of America, Inc. has announced pricing on 2016 Series.HyperBlue limited edition BRZ and WRX STI models. Production is limited to 700 WRX STI and 500 BRZ cars for the United States. Vehicles arrive in retail locations this fall. The $38,995 Series.HyperBlue WRX STI brings exclusive Hyper Blue stitching to the standard Alcantara® seats, leather-wrapped steering wheel, manual transmission shifter boot, and console as well as carpeted floor mats with the traditional Cherry Red STI logo. The Series.HyperBlue WRX STI wears 18-inch BBS® Black Alloy wheels and black exterior badging as well as exterior mirrors. SUBARU STARLINK 7.0" Multimedia Navigation System comes standard on this trim with 9 Harman/Kardon® speakers and 440-watt amplifier. Powered by a 305-horsepower 2.5-liter turbocharged/intercooled BOXER engine, the WRX STI helped to pioneer the sport compact segment with a rally-bred drivetrain and Multi-Mode Driver Controlled Center Differential (DCCD) and Symmetrical All-Wheel Drive.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru and Honda set all-time single-month U.S. sales records in August

While the U.S. and Japan continue to hash out the details for a new trade deal, American customers showed just how much they love Japanese automobiles. Both Honda America and Subaru of America exceeded expectations in August and set all-time sales records for units moved in a single month. The booming business was led, in part, by the Honda CR-V and Subaru Crosstrek, both of which posted their best sales months ever.  For Subaru, August 2019 marked the best sales month in company history and a claimed 93 straight months of yearly, month-over-month growth. Subaru sold 70,039 vehicles, which beats the December 2018 record of 64,541 vehicles. Top sellers were the Outback (17,110), the Forester (17,076), and the Crosstrek (15,860). The Ascent notably saw a 72.8 percent increase in sales compared to August 2018 with 7,319 sold.  Honda America, which includes Honda and Acura, sold 173,993 total vehicles, 158,804 of which were Hondas. That's up from 147,903 total sales in August 2018. Honda achieved these numbers with strong sales across its lineup, despite the less consumer interest in sedans in general. In August 2019, Honda sold 44,235 CR-Vs (the most ever in a single month) 14,381 Pilots, 10,190 Odysseys, 34,808 Civics, and 30,558 Accords. Acura's SUVs continue to be the company's best-sellers with 5,976 MDXs sold and 5,459 RDXs moved.  By the Numbers Earnings/Financials Honda Subaru Car Buying Crossover Sedan sales subaru crosstrek