Subaru: Wrx Sti on 2040-cars

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Car owners getting more irritated with their repair experiences, study says

The J.D. Power U.S. Customer Service Index Study (CSI) is a barometer of a vehicle owner's happiness with the service experience. While it wasn't all bad in the 2023 study, the overall owner satisfaction score dropped. This year's tally of 846 out of 1,000 is two points down from 2022, the 43-year-old study's first decline in more than 28 years, and one point down from 2021. However, the overall score remains well up from the pre-pandemic scores of 821 in 2018 and 837 in 2020. The study claims the stumbling block is the horde of BEV launches. The flood into the new energy space has created a recall rate among EVs that's more than double the rate for ICE vehicles. Furthermore, dealership service department knowledge of EVs isn't on par with internal combustion engine expertise, leaving EV owners less satisfied with service advisors compared to ICE owners. Chris Sutton, VP of automotive retail at J.D. Power, said, "As training programs for service advisors and technicians evolve, EV service quality and customer experience must address both the vehicle and the unique customer needs. The EV segment has the potential to spur massive convenience improvements in how customers service their vehicles — but weÂ’re not seeing the benefits yet." Matters are slightly worse for all owners, though, with labor and parts shortages contributing to longer wait times for service appointments. The CSI study surveys owners and lessees of one- to three-year-old vehicles to gauge their happiness with service at franchised dealer or aftermarket service facilities for maintenance or repair work. The criteria in order of importance are service quality (32%); service advisor (19%); vehicle pick-up (19%); service facility (15%); and service initiation (15%). Lexus retains the top spot for luxury brands, giving it three wins in four years. The Japanese automaker won in 2020 as well, its run interrupted by Porsche in 2021. Cadillac, Infiniti and Acura complete the luxury top 5.  For mass-market cars, Mitsubishi wins again after a victory in 2021 and falling to fourth last year. It's followed by Mazda, Buick, Subaru and Mini.  Considering the different service needs and service experience of different body styles, the study has broken results out by segment for the first time. Lexus earned a second victory thanks to winning the premium SUV segment, and Mitsubishi earned a second victory by winning the mass-market SUV/minivan category.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru puts Japanese production on pause in the wake of deadly typhoon

Subaru idled its main factory in Gunma, Japan, in the wake of the deadly typhoon that wreaked havoc on the eastern part of the country. The shutdown is tentatively scheduled to last about a week. Located roughly two hours northwest of Tokyo, the Gunma factory fell silent at the end of the morning shift on October 16, according to Automotive News. The facility wasn't directly affected by the typhoon, but some of its suppliers suffered flood damage. "These suppliers are currently working to normalize their operations with our human and material support as well, but we expect some impairment of their supply of automotive components and parts to Subaru," the firm said in a statement. It didn't name the suppliers, and it didn't identify the parts they make, but it added production should resume on October 25. About 2,500 cars leave the Gunma factory daily, Automotive News learned, so approximately 11,250 vehicles will be delayed by the shutdown.The BRZ, Forester, Crosstrek, and the WRX all come from the facility. It also makes the Impreza, though American-spec models are built in Indiana, and the Levorg, which isn't sold in the United States. Subaru confirmed to Autoblog its plant in Lafayette isn't affected by the storm, which suggests it sources parts from other suppliers. Subaru is the first car manufacturer to idle a factory in the wake of typhoon Hagibis, which killed 77 people when it touched down on October 12, but it might not be last. Suppliers normally work with several carmakers, and Toyota and Mitsubishi are reportedly keeping a very close eye on their parts inventory. Auto News Plants/Manufacturing Subaru