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Subaru teases new Viziv Tourer concept ahead of Geneva

Subaru has released a teaser image of the Viziv Tourer concept due to be shown at Geneva next month. The name Viziv, which in Subaru concept car speak means "Vision for Innovation," has been tacked on quite a few concepts in recent years, including the Viziv Performance and Performance STI shown in Tokyo. Those offered a glimpse of what the upcoming new WRX and WRX STI could look like, and the Tourer version could then well prepare us for a new longer-roof WRX (or the next-generation Levorg that other markets get). The current car has been with us from 2016, meaning the next-generation car could hit production in 2020. The structure underpinning the next generation car would be the Subaru Global Platform, which debuted with the current-generation Impreza. The Tourer's design language teased with this shot matches the sharp detailing of the Viziv Performance STI seen at the Tokyo Auto Salon, including the taillights. We would expect the front to be a dead ringer, too. The WRX has been with us for over half of Subaru's 50-year history, and it's definitely a core part of the brand's aesthetic. "Pretty" hasn't always been the word that would best define every single WRX generation, but they have always been distinctly Subaru — the five-door variants included. Here's hoping the Tourer makes for a good-looking production car. Related Video: News Source: Subaru Geneva Motor Show Subaru Wagon Concept Cars Future Vehicles Performance 2018 Geneva Motor Show subaru levorg

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

Subaru axes WRX and STI in UK

Auto Express reports Subaru will stop selling the Impreza, WRX and WRX STI in the UK starting next year. A spokesperson with the company said Subaru has been evaluating the Impreza and its performance in the UK for the past year and has finally decided to pull the plug. That means all of the model's performance iterations will also drop off of dealer lots, including the WRX and the STI. The unnamed spokesperson said Subaru UK currently has no plans to to bring more stock of either model once the current supply sells out. That means buyers in the UK have until around early summer 2013 to get their hands on an STI.
The move comes in response to slow demand, which has trickled off in the face of competition that best the machine in terms of refinement, performance and emissions. Moving forward, the automaker says it will focus its sales efforts on models like the XV Crosstrek, Forester and Outback, as well as the company's new BRZ sports coupe.