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Subaru XV concept: Just more wishful thinking?

Subaru has long been criticized as being rather weak-kneed when it comes to styling. That's not entirely true. In recent years they have displayed some really attractive-to-stunning concepts. The last-generation Impreza concept was very attractive, as was the most recent Legacy concept. The WRX concept shown a couple of years ago was a visual knockout, and the same can be said for the most recent Impreza concepts—as well as this new XV (Crosstrek) concept. The problem has been much of the visual excitement of those concepts got lost in the translation from concept to production. So we know that Subaru has great design talent; the concepts have proven that. The problem, as I see it, is those in a position to approve design for production don't seem to understand design. Now I'm sure it's a lot more complicated than just that. It involves marketing folks, engineers, as well as those suits that call the shots at FHI. Many of those in decision-making positions just don't seem to get it. However I do have to say that each succeeding generation of Subaru has got better looking. So slowly (very slowly) they are making progress. The problem is, the competition has gotten better too — much better. Hyundai, Kia, Honda and Mazda have been hitting it out of the park when it comes to styling; all the while Subaru has been hitting solid singles along with a few walks. That said I do have a good feeling about this new XV concept. It really does look close to being production-ready. The proportions are right, there is nothing outrageous or impractical here. There are even small non-roll-down (visually distracting, but absolutely necessary) side windows, which I rarely if ever see on concepts. The proof will be in the pudding when the new Impreza debuts at the New York Auto Show later this month. Fingers crossed.

Subaru WRX STI gets all gymkhana slidey in new European ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.
The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.
If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

2018 Subaru WRX STI Type RA Drivers' Notes Review | Fun for the few

The 2018 Subaru WRX STI Type RA is a limited-edition version of the Japanese automaker's iconic rally-derived sports coupe. Only 500 units are headed to America, and, with a price tag just shy of $50,000, every single one is likely to be scooped up by true Subaru enthusiasts. The RA moniker stands for record attempt. The STI lapped the Nurburgring in fewer than seven minutes. The Type RA differs from the regular model in a few ways, most notably the lightweight and adjustable carbon-fiber rear wing. The car also uses carbon fiber on the roof to lower the center-of-gravity. Other changes include a 5-horsepower bump, 19-inch BBS wheels, Bilstein dampers and a few changes to interior and exterior trim. It doesn't transform so much as refine an already hot product. Editor-in-Chief Greg Migliore: Rock-solid chassis. Hair-trigger clutch. Tight chassis. Heavy steering. Black coffee. No need for solid foods. This was my lunch on a gray Thursday as I whipped up and down Woodward Avenue in the Subaru WRX STI Type RA. It's a riot. This thing sounds like a hooligan and most of the time behaves like one, too. I spent a lot of time in second and third gears with the revs around 5,000, just because. Need to slow things down? The brakes are spot-on, with quick bite and little pedal travel. The seats are supportive and nicely bolstered. It's a little harsh at lower speeds — something I noticed as I cruised through the verdant Cranbrook campus in metro Detroit. So yeah, I like the STI. This one, done up in RA trim, is a limited-edition model with a carbon wing and roof. It's lighter and has five more horsepower. If you love the STI and the RA (for Record Attempt) has meaning to you, sure, try to get one of these unicorns. Only 500 will be made and they are not cheap — ours is 50 grand. Otherwise, just buy a regular STI. Or if it were me, a WRX. Still, I can see the allure of this rare Subaru. Parting shot: this car also reminds me how much fun sedans are. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Senior Editor, Green, John Beltz Snyder: The Subaru STI is a riot to drive, and as a recently reformed WRX owner, it feels familiar every time I get in it. Such is the case with the Type RA, which I also had the pleasure of driving at the track at Thermal Club in California. It the real world, it's still fun. But overall, I'd not spend the extra money for the Type RA.