2019 Subaru Impreza 2.0i on 2040-cars

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Subaru WRX STI might finally get power bump for 2019

Since it arrived in the US, the Subaru WRX STI has hovered around 300 horsepower. That was world-class in the early 2000s, but the 2018 model's 2.5-liter turbocharged boxer-four 305 horsepower output is no longer something to write home about. This week, The Truth About Cars reported that the hottest Impreza might get another slight bump. A NHTSA document lists the 2019 model at all of 310 horsepower, the same output as the limited-run WRX STI Type RA. If you thought the $50,000 Type RA wasn't worth the extra cash, at least the standard model will get the 5 horsepower bump now, too. That's more than the 292 horsepower Volkswagen Golf R or the 306 horsepower Honda Civic Type R, but it's way off the 350 horsepower output of the Ford Focus RS. According to the NHTSA filing, there's no power increase mentioned for the non-STI Subaru WRX. We're hoping the next generation WRX STI will finally shed the old EJ-series boxer-four in favor of a more modern and more powerful engine. The standard Impreza was updated in 2016, and the performance variants usually follow a few years later. Cross your fingers that a new version of the WRX wagon comes along, too. Related Video: Related Gallery 2018 Subaru WRX STI Type RA: First Drive View 51 Photos News Source: The Truth About Cars Subaru Performance Sedan subaru sti

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.