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Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

2020 Subaru Crosstrek gains more equipment and a slightly higher price tag

Subaru gave us a brand-new Crosstrek for the 2018 model year, and we liked it. Last year was the year of the plug-in hybrid Crosstrek, and in general, we liked that one too. Those players in the 2020 Subaru Crosstrek lineup remain the same as last year, but Subaru released some notable changes today. The base price goes up collectively by $285 due to a $250 increase in MSRP and $35 increase in the destination charge. That leaves the base Crosstrek with the six-speed manual at $23,155 this year. If you want the automatic it’ll cost you $1,350 more, running the total to $24,505. However, the price increase comes with more equipment added as standard. Automatic transmission models gain the most. If you opt for the CVT, Subaru tacks on its EyeSight driver assistance tech, automatic climate control, auto stop/start, the SI-Drive powertrain management system and door locks that automatically engage when put into drive. If you get the manual, though, everything but the automatic door locks go away. Lame. If you want a more luxurious experience with the three-pedal car, you have to opt for the slightly more expensive Premium trim starting at $24,205. We think itÂ’s worth the extra coin, though. Pricing for the Crosstrek Hybrid only goes up by $185, leaving that carÂ’s base price at $36,155 for 2020. Nothing new is coming to that model for the new year. However, there is one new feature coming to every trim of Crosstrek we havenÂ’t mentioned yet. A rear seat reminder will be standard on all 2020 models, a safety feature Subaru has been adding to some of its other models for the new year. Availability for the 2020 Crosstrek is somewhat vague, as Subaru says theyÂ’ll arrive in dealers “later this year.” WeÂ’ll suggest you watch out for them come late November or December if youÂ’re in the market for a new Crosstrek.

Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video: