2014 Subaru Impreza on 2040-cars

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Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

2018 Subaru WRX STI Type RA Drivers' Notes Review | Fun for the few

The 2018 Subaru WRX STI Type RA is a limited-edition version of the Japanese automaker's iconic rally-derived sports coupe. Only 500 units are headed to America, and, with a price tag just shy of $50,000, every single one is likely to be scooped up by true Subaru enthusiasts. The RA moniker stands for record attempt. The STI lapped the Nurburgring in fewer than seven minutes. The Type RA differs from the regular model in a few ways, most notably the lightweight and adjustable carbon-fiber rear wing. The car also uses carbon fiber on the roof to lower the center-of-gravity. Other changes include a 5-horsepower bump, 19-inch BBS wheels, Bilstein dampers and a few changes to interior and exterior trim. It doesn't transform so much as refine an already hot product. Editor-in-Chief Greg Migliore: Rock-solid chassis. Hair-trigger clutch. Tight chassis. Heavy steering. Black coffee. No need for solid foods. This was my lunch on a gray Thursday as I whipped up and down Woodward Avenue in the Subaru WRX STI Type RA. It's a riot. This thing sounds like a hooligan and most of the time behaves like one, too. I spent a lot of time in second and third gears with the revs around 5,000, just because. Need to slow things down? The brakes are spot-on, with quick bite and little pedal travel. The seats are supportive and nicely bolstered. It's a little harsh at lower speeds — something I noticed as I cruised through the verdant Cranbrook campus in metro Detroit. So yeah, I like the STI. This one, done up in RA trim, is a limited-edition model with a carbon wing and roof. It's lighter and has five more horsepower. If you love the STI and the RA (for Record Attempt) has meaning to you, sure, try to get one of these unicorns. Only 500 will be made and they are not cheap — ours is 50 grand. Otherwise, just buy a regular STI. Or if it were me, a WRX. Still, I can see the allure of this rare Subaru. Parting shot: this car also reminds me how much fun sedans are. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Senior Editor, Green, John Beltz Snyder: The Subaru STI is a riot to drive, and as a recently reformed WRX owner, it feels familiar every time I get in it. Such is the case with the Type RA, which I also had the pleasure of driving at the track at Thermal Club in California. It the real world, it's still fun. But overall, I'd not spend the extra money for the Type RA.