2013 Subaru Impreza Sport Premium Wagon 4-door 2.0l on 2040-cars

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Subaru boosting US capacity thanks to strong sales

It is very, very good to be Subaru right now. The company is rolling, with its global operating profits increasing 21 percent last quarter. While part of that is due to favorable currency conditions, the simple fact is that Subaru is selling a hell of a lot of cars, particularly in North America. The company's North American branch is expected to hit its sales goal of 600,000 units per year five years ahead of schedule, after moving 570,000 units in the recently completed fiscal year (remember, the Japanese fiscal year runs from April 1 to March 31). Last quarter alone, Subaru NA saw a 12 percent increase in sales, significantly more than either the company's home market or the increasingly vital Chinese market, where sales declined by one and 14 percent, respectively. With such promising results, it's no surprise that Fuji Heavy Industries President Yasuyuki Yoshinaga announced plans to bump up production at the company's Indiana factory. Yoshinaga-san is pushing for annual capacity of 394,000 units by the end of calendar year 2016, Automotive News reports, adding that inventory levels in the US are too low. "If only we had more cars, we could be selling more," Yoshinaga told AN during a news conference. FHI's previous plans for the factory were much less aggressive. Originally, production would be expanded to 328,000 units by 2017, AN reports, with an eye towards a full 400,000 units per year by 2021. With 394,000 rolling out of the Lafayette, IN factory by next year, though, it's clear how keen Subaru is to take advantage of such strong demand. News Source: Automotive News - sub. req.Image Credit: Dave Umberger / Associated Press Earnings/Financials Subaru sales fuji heavy industries

Junkyard Gem: 1992 Subaru Loyale Wagon, with Budget Cargo Carrier

Before there was the Impreza, there was the Leone. Sold in the United States at first as, simply, The Subaru, the Loyale name appeared on the last few years of the third-generation Leones. Here's a final-model-year example of the Loyale wagon in a Denver wrecking yard, complete with rust, outdoorsy-activity-themed stickers, and interesting homebuilt plywood upgrades. These cars weren't quite as sturdy as their successors, but this one reached the magical 200,000-mile mark during its quarter-century on the roads and trails of Colorado. For some reason, there's a mid-1990s Mazda Miata M Edition badge on the tailgate. Some Colorado Subaru dealerships sell "Rocky Mountain Edition" option packages, so perhaps this was the Loyale owner's way of joining the exclusive club for owners of Subarus with snow-grooved floormats and ski-friendly roof racks. In keeping with that theme of homebrewed upgrades, this car has a plywood version of the roof-mounted cargo carriers so popular with local Outback owners. Sure, it's a bit heavy and the lack of paint reduced its lifespan, but it got the job done. The skinny twine holding the box to its plumbing-pipe mounts looks a bit scary; I'd hoped to see some hefty lag-bolts going through the roof's metal into the box's underside, but did not find any such hardware. Tailgating this rig would not have been advised. Inside, a sturdy wooden floor covers the rear-seat and cargo area. Just the thing for lots of bicycle parts or camping gear! It's those little details that make an installation like this work best. A tire receipt from last year shows that this car lived in even-more-Subariffic-than-Denver Boulder, and that it was still running and being maintained in the recent past. Unlike nearly all retired Subarus of this era that I see in Denver junkyards, this one has not a single cannabis-dispensary sticker on the dash (in stark contrast to, for example, this THC-saturated '84 GL wagon). None of that lung-capacity-destroying weed for this Subaru, no sir— just healthy outdoor adventures! You could still buy front-wheel-drive Subarus in 1992, but this one is an all-wheel-drive car with 5-speed manual transmission and 90-horse boxer-four engine. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Before Subaru pitched their wagons as outdoor-activity-enabling adventuremobiles, they were sold as practical family haulers.

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).