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Subaru moves to trademark the name ... Evoltis

Subaru's advancing to the electrified frontier, and it's reportedly picking a name for its plug-in hybrid. That name is said to be "Evoltis." While Evoltis sounds about as engaging as "Avensis" (Toyota) or "Magentis" (Kia), at least it's not as clunky as "Levorg" (an Aussie Subaru nameplate). Then again, when naming a child you should always try to picture how their name will be used in playground taunts, so we'll leave your to your imaginations on this one. A mention of the Evoltis name appears in the United States Patent and Trademark Office's listings, and the application has been filed as recently as March 26. We don't know yet whether the Evoltis name would stand for the entire vehicle or its hybrid tech — or if it will be actually used at all. Car & Driver reports that Subaru of America didn't comment on the matter when asked. But still, Subaru is said to come up with a PHEV by the end of the year, largely using Toyota's technology from the Prius Prime. We're probably not the only ones to hope for an all-wheel-drive setup, which would best suit Subaru's image and character. Last year, the carmaker said an electrified vehicle should be expected for 2018, but didn't specify whether it would be an EV or a hybrid. Subaru hasn't offered a hybrid in the U.S. since the Crosstrek Hybrid was discontinued in 2016, and it's produced precious few all-electric vehicles in its history. Related Video:

Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

2019 Subaru Ascent, 2019 Hyundai Santa Fe earn highest IIHS safety ratings

Two important crossovers introduced this year, the 2019 Hyundai Santa Fe and 2019 Subaru Ascent, have finally been crash tested by the IIHS, with both receiving a Top Safety Pick+ rating. Both crossovers earned the highest score of "Good" in every crash test, including the tricky passenger small overlap frontal test. Each comes with forward collision prevention technology that adequately warns the driver, and can bring the car to a complete stop before hitting an object at speeds up to 25 mph. View 72 Photos One of the other key tests to merit the Top Safety Pick+ award is headlight performance. In this case, each gets a "Good" rating to earn the award, but there's a caveat. Only high-end versions of each vehicle have highly rated lights. On the Subaru Ascent, the "Good" headlights are LED units on the Limited and Touring trims, and the Hyundai's are LED units that come with the Limited and Ultimate trims. The lower trim levels of both vehicles come with halogen headlights. The Ascent's halogens were rated "Poor" for not providing enough illumination while also causing glare for oncoming drivers, while the Santa Fe's lights were rated "Marginal," the next highest rating from bottom, for simply not illuminating enough, but they didn't cause glare. View 65 Photos While this doesn't apply to a Top Safety Pick+ rating, the Subaru Ascent has one additional commendation. The IIHS also evaluates how easy it is to access LATCH anchors for mounting child seats in a car, as well as how many there are. In this case, the three-row, family-friendly Subaru received the "Good" rating and a "+" for having extra anchors for more placement flexibility. The two-row Santa Fe just received an "Acceptable" rating in this regard, the second highest rating from IIHS. Related Video: