2012 Subaru Impreza Wrx Sti on 2040-cars

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Subaru provides first glimpse at upcoming Forester STI

Have you been patiently awaiting an STI version of the Subaru Forester? Your wait may be over soon, good friend, as teaser images of just such a vehicle have surfaced online.
Set to debut on November 25, the 2015 Subaru Forester STI will reportedly feature more aggressive aero and cooling, upgraded rolling stock and brakes, and Subaru Tecnica International's signature bright-blue paint and red accents.
What we don't know is what will provide the motivation. There's a pretty big gap at present between the 250 horsepower offered in the top-of-the-line Forester 2.0XT and the 305-hp WRX STI, and we don't know where along the spectrum the Forester STI might fall. Nor do we know, for that matter, if it'll be offered Stateside. But we're looking forward to finding out.

Subaru introduces special BRZ and WRX STI models in Tokyo

Subaru has given its BRZ and WRX STI models some more of that Subaru Tecnica International feel. A special JDM model of each was presented at the Tokyo Motor Show. The BRZ gets a STI Sport range-topper version, which Subaru says is sharper and more responsive thanks to a stiffer front suspension and new "V-braces", along with STI-tuned Sachs dampers. The 18-inch wheels are bespoke to the model version, and the interior has been given a smarter once-over with two-tone shades. In addition, there is a Cool Grey Khaki edition, which will be limited to 100 units and the lucky buyers will be picked by a lottery. No matter how special the BRZ STI Sport is, the power figures are unchanged from the stock 197 horsepower. The S208, based on the WRX STI, will now be Subaru's high-performance king on offer. Following the S207 unveiled in 2015, the S208 is more powerful and has a lower center of gravity thanks to a carbon roof. The power output is 329 horsepower instead of 323, and the STI-enhanced parts include what Subaru calls a DampMatic II front suspension and active torque vectoring both front and rear. Wheels are BBS-built in 19-inch size, brakes are Brembo. There will only be 450 S208 models made, and they will be Japan-only; also on offer is a Nurburgring-themed NBR Challenge Package in 350 units. The editions will be separated by color options: the regular S208 is available in blue or white, and the NBR can be had in the pictured Cool Grey Khaki as well. Related Video:

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).