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Subaru hits 500,000 sales in the US in 2014, a record for the brand

Having sold 336,441 cars in the US in 2012, Subaru said in early 2013 that it wanted to hit 500,000 annual sales here by 2015. After boosting sales to 424,683 in 2013, it's hit its half-mil target a year early: on December 29, 2014 Subaru sold its 500,000th car, and the sales year didn't end until January 2. The brand has never done that before in a calendar year, and on top of being an eighteen-percent improvement year-on-year, 2014 is Subaru's seventh year of growth. Every model is up for the year except for the BRZ and the Tribeca. The Outback and Legacy are on fire, practically doubling their sales numbers through the end of November compared to 2013. In addition to making better and better cars, Subaru credits nicer dealerships with better workflows, and improved marketing and advertising. If history is any indication, the final number could be appreciably above 500,000 even with just four days of selling left. Subaru only needed 36,230 sales in December to hit 500,000; it sold 45,273 cars in November, and for the past four years it sold more cars in December than November. Admittedly, November was its third best-selling month of the past five years. Leaders at the automaker are confident about this year as well, saying, "[we] expect 2015 to also be another record year." But our favorite line in the press release announcing the feat: "The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer." Hey Subaru, you calling us fat? SUBARU OF AMERICA REACHES 500,000 SALES MILESTONE IN 2014 - Subaru sales in U.S. top 500,000 for the first time in a calendar year - 500,000th vehicle sold on December 29 - All models contributing to sales increase Cherry Hill, N.J. - Subaru of America, Inc. has reached a significant milestone in its history, by retailing 500,000 vehicles in a single calendar year. The milestone caps a remarkable seven year growth period for the brand in the U.S. in which the company has grown from 187,699 vehicle sales in 2008 to what will total over 500,000 sales in 2014, once the sales year closes on January 2. The growth in Subaru sales can be attributed to a combination of improved vehicle offerings, targeted and award-winning marketing and an improved retailer body.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

2019 Subaru Ascent crossover revealed | Big and not so bold

Just over a year after Subaru first indicated its intention to build a three-row crossover with the Viziv-7, we now get to see the end product, the 2019 Ascent. Compared with the Viziv-7 and the Ascent concept, the basic shape remains, but all of the rugged, square-shouldered detailing has been toned way down. The body is now full of soft, inoffensive lines that result in it looking more like a blown-up Outback than its own thing. It's not a bad-looking vehicle, but it isn't quite as bold as we hoped. Under the skin is a brand-new engine in the Subaru lineup. It uses a turbocharged and intercooled 2.4-liter flat-four, and the turbo is a twin-scroll unit. It produces 260 horsepower and 277 pound-feet of torque, and will help the Ascent tug on up to 5,000 pounds of whatever you want to tow. The engine is mated to a CVT that can be shifted manually through eight preset ratios via steering-wheel paddles. Power goes to all four wheels, as is the Subaru way. All Ascents also come with the X-Mode off-road setting and hill descent control, as well as 8.7 inches of ground clearance. In the cabin, Ascents can be had with seating for up to eight people. All models come standard with a second-row bench seat, while Premium trim and higher can be had with second-row captain's chairs at no extra cost. Passengers can take advantage of three-zone automatic climate control, with redundant controls for the second row. Apple CarPlay and Android Auto are standard equipment along with a 6.5-inch touchscreen infotainment system that can be optioned up to an 8-inch. As for cargo space, there's 19.6 cubic feet behind the third row, over 40 cubic feet behind the second row, and about 72 cubic feet with both rows folded. Drivers will also be able to take advantage of standard EyeSight with automatic emergency braking, lane-keep assist and adaptive cruise control. The 2019 Ascent goes on sale next summer. Subaru has not yet announced pricing. View 16 Photos Related Video: