2011 Subaru Impreza 12,500 Miles on 2040-cars

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Subaru axes WRX and STI in UK

Auto Express reports Subaru will stop selling the Impreza, WRX and WRX STI in the UK starting next year. A spokesperson with the company said Subaru has been evaluating the Impreza and its performance in the UK for the past year and has finally decided to pull the plug. That means all of the model's performance iterations will also drop off of dealer lots, including the WRX and the STI. The unnamed spokesperson said Subaru UK currently has no plans to to bring more stock of either model once the current supply sells out. That means buyers in the UK have until around early summer 2013 to get their hands on an STI.
The move comes in response to slow demand, which has trickled off in the face of competition that best the machine in terms of refinement, performance and emissions. Moving forward, the automaker says it will focus its sales efforts on models like the XV Crosstrek, Forester and Outback, as well as the company's new BRZ sports coupe.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru Outback Luggage Test | How much cargo space?

I'm reporting to you from my home in Portland, Ore., which is pretty much ground zero for Subaru Outback ownership. They're absolutely everywhere, challenged only by its little Crosstrek brother for new-car ubiquity. A big reason for that is owners (of which I know many) actually take them on outdoorsy weekend adventures. Ground clearance, all-wheel drive, copious space for gear and actually useful roof racks make an actual difference — it's not just for show, as is often the case with crossover ownership.   Well, the ground clearance (8.7 inches) and all-wheel drive (standard) are a given, but just how much space are we talking about in the Outback? The specs say there's 32.5 cubic feet behind the raised back seat, which is comparable to most compact crossovers. The rare ones that run bigger include the Honda CR-V (39.2 cu-ft) and Subaru's own Forester (35.4 without the panoramic sunroof), but remember that much of their volume is up high in the greenhouse since they are taller vehicles. By contrast, the Outback is deeper, which can not only be seen with the back seat raised, but when lowered, it's a few inches longer. If this test involved a trip to Ikea, I'm pretty confident the Outback would do better than those compact SUVs as a result. But, this is about luggage, not boxes of Bjorgorfen parts, so let's pack up the Outback for a hypothetical Pacific Northwest outdoorsy weekend adventure. So here is what you're working with. Note that rubber trunk tray and cargo cover are actually standard on all but the base Outback trim level.  As for that cargo cover ... Upper left: Here it is in place. Duh. Upper right: Like many other vehicles, especially wagons, there's a channel that runs up the D pillar that lets you quickly raise the cover without fully retracting it.  Bottom left: Here's a better look at that channel. Bottom right: Because the back seat reclines, you could end up with a gap between seatback and cover. This little filler piece is attached to a tension rod that easily adjusts by hand.  OK, onto the bags. As usual, I'll start by keeping the cargo cover in place. And as always, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).