2010 Subaru Impreza Wrx Sedan 4d on 2040-cars

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California adapts ZEV mandate with PHEVs for smaller automakers

California is the nation's largest market for zero-emissions vehicles with over 100,000 of them estimated to be on the roads there. The state's goal is to keep that number growing every year. To that end, the California Air Resources Board is now tweaking its rules in a way that might not boost ZEVs but could mean more plug-in hybrids for the Golden State. Jaguar Land Rover, Mazda, Mitsubishi, Subaru, and Volvo asked for an exemption to the state's zero-emissions vehicle mandate last year due to their relatively small development budgets compared to larger automakers. CARB denied their request but did craft a compromise, according to Automotive News. Rather than being required to offer a ZEV in the state, companies with an annual global revenue of less than $40 billion, like those in this group, may instead sell plug-in hybrids to earn ZEV credits. The companies aren't completely off the hook, though. If these plug-in hybrids don't earn enough credits, the corporations must buy them on the market to make up the difference. Automakers with popular electric models like Nissan and Tesla have made a big business through this trading system by selling their surplus to rivals. Tesla alone pocketed $51 million in the first quarter from this part of its business, according to Automotive News. The changes to the regulations also aren't set in stone, yet. CARB is meeting in 2016 and could adjust things further at that time. Related Video: News Source: Automotive News - sub. req. via Hybrid CarsImage Credit: Justin Sullivan / Getty Images Government/Legal Green Jaguar Land Rover Mazda Mitsubishi Subaru Volvo Emissions Electric Hybrid California zev credits zero emissions vehicle

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Plans for 7-seat Subaru Tribeca replacement becoming clearer

Subaru is going to have its hands full at the Tokyo Motor Show next week, but while the Cross Sport Design Concept is expected to preview a Tribeca-replacing crossover, this new model could still be at least two years from production. It has already been confirmed that production of the Tribeca will end early next year, but in speaking with Yasuyuki Yoshinaga, the president of Subaru's parent Fuji Heavy Industries, Automotive News is reporting that there will be a lengthy gap between the Tribeca and its eventual replacement.
The next-gen three-row crossover wasn't included in an annual production capacity goal of 500,000 units expected in the US by the end of 2016, so it's likely that we won't see this much-needed CUV until 2017. While the details of this new model aren't known, Yoshinaga told AN that it will be "completely different" from the Tribeca. As we heard back in February, we do expect this seven-passenger crossover to grow in size in order to offer a larger cabin with more third-row space.
Automotive News even mentions that the Tribeca replacement could be based on the existing Subaru Exiga from the Japanese market. That three-row vehicle splits the difference between a minivan and wagon, with swinging doors instead of sliders, and a tall greenhouse.