2007 Subaru Impreza Wrx Sti ( Rebuild Title) on 2040-cars

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Subaru XV runs over dog in Russian ad, but in a funny way

In case you're wondering, no, the woman didn't actually hit the dog. This is just a commercial, and a fairly clever one after you get over the perceived canicide, that's meant to show off the desirability of Subaru's lifted Impreza wagon, the XV Crosstrek.
We'll try not to spoil it for you, because it is a fairly humorous piece, but you have to make sure to watch it from start to finish. The found-footage angle of it, which sort of presents it with the same quality as a Russian dashcam video, just adds to the video's ridiculous premise.
We aren't sure if this is an actual ad from the Russian arm of Subaru, as it seems to be posted from an independent account with only one video to its credit. Still, have a look below, and let us know what you think.

Subaru calls Forester Ultimate Customised Kit Special edition 'an unfortunate situation'

UPDATE: Subaru of America reportedly found it necessary to disavow itself from the Forester Ultimate Customised Kit Special edition that was displayed at this year's Singapore Motor Show. According to The Drive, the automaker sent a letter to its American dealership network to explain that it "had nothing to do with this" and that "it obviously goes without saying that this car will not be available in the United States market." Lead image courtesy of imgur. Subaru likely brought several serious concepts to this year's Singapore Motor Show. We sincerely hope that this is not one of them.  Meet the Forester Ultimate Customised Kit Special edition (little "e"). If you're old enough to be on the Internet, you certainly know exactly where this is going, and it's not anywhere appropriate.  In this lighting, it's hard to tell, but the F***S edition appears to be finished in Subaru's World Rally Blue, and the pin-striping is very likely STI's signature cherry blossom pink, but we frankly cannot tear our eyes away from the podium, which is emblazoned with the custom Forester's name. As Top Gear Philippines points out, it's otherwise a fairly generic show car. From the body kit that gives it a low-slung attitude to the custom paint work, nothing about the F***S edition appears out of the ordinary. It's even rocking a set of 20-inch Enkei wheels over yellow brake calipers.  We're not sure what exactly is going on under the hood, but we wouldn't be surprised to find the normal host of bolt-on factory and aftermarket power-adders, or maybe even a full-blown STI powertrain just for extra cred.  Inside, it has yet more of the trappings of a run-of-the-mill SEMA build. A huge touchscreen up front controls a custom audio system backed up by Focal amplifiers and a subwoofer. There's custom blue ambient lighting in the front cabin and a set of tablet-style monitors for rear passenger entertainment.  The execution leads us to believe that either its builders had no clue, or they simply gave no... well... you know. 

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).