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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

New Subaru Levorg teased ahead of Tokyo Motor Show

While we only get a sedan version of the Subaru WRX in the U.S., Japan has had a wagon version to go along with it called the Levorg. The Subaru Levorg is about to get a big update, too, since the company teased a new generation for the Tokyo Motor Show. Based on the teaser image and video, the new Levorg's styling will be evolutionary. The various creases along the side have a bit more curve to them to emphasize the bulging fenders. The lines also look similar to those of the Subaru Viziv Tourer concept shown at the Geneva Motor Show last year. The current Subaru Levorg is offered with either a 1.6-liter turbocharged flat-four or the WRX's turbocharged 2.0-liter engine. We wouldn't be surprised if those engines carry over to the new model with some minor changes. Curiously, the current model also only comes with a CVT, which will probably continue to be the only transmission option. We would be more disappointed by that if the Levorg had any chance of coming to America. That said, if there are any Subaru product planners reading, the Levorg might sell well here if it was given a small suspension lift and fender flares. Call it the Crosstrek+ or Crosstrek XL or something like that. The turbo 1.6-liter would be a nice upgrade over the naturally aspirated 2.0-liter engine. And there are probably some old WRX hatchback fans who would love the turbo 2.0-liter Levorg, provided a manual was made available.

2019 Subaru Crosstrek Hybrid Drivers' Notes Review | A great, green Subaru with a price

When we had the opportunity to try the 2019 Subaru Crosstrek Hybrid on the rocky, dusty trails above Santa Monica, it had us excited to try it on our crumbling Michigan roads. Luckily, the arrival of Subaru's first plug-in vehicle to the Autoblog office coincided with a powerful snowstorm followed by subzero temperatures, and then some serious freezing rain to cap off our week with it. Perfect Subaru weather. The new Crosstrek Hybrid may share a nameplate with the discontinued conventional hybrid, but this one features a plug-in hybrid powertrain borrowing technology from Toyota. It features two electric motors — one to propel the vehicle, the other acting as a starter/generator. Together with its 2.0-liter, four-cylinder boxer engine, this PHEV gets a combined 148 horsepower, and is actually a full second quicker from 0-60 than the ICE-only Crosstrek. With an 8.8-kWh lithium-ion battery pack, it offers a modest 17 miles of all-electric driving, but an overall range of 480 miles. Editor-in-Chief Greg Migliore: This is a solid execution of the modern hybrid. The price is reasonable. The range (17 miles of EV travel) is usable. Go where you need to go. Charge up. You're good. It's attractive, inside and out. I love the Lagoon Blue Pearl paint. The cabin is comfortable and laid out nicely, and the blue stitching and pleasing leather elements dress things up. As expected, the Crosstrek is solid in the snow and ice. I had no trouble navigating the messy roads when much of the rest of the world was snowed in. The infotainment is smart. It's part of a $2,500 option that also adds the moonroof and heated steering wheel. It's worth it. I already like the Crosstrek. If it were my money, I'd go for hybrid variant. Senior Editor, Green, John Beltz Snyder: A night and a morning in the Crosstrek Hybrid on Michigan roads only confirms what I decided when I drove it in California two months ago: I dig this car. It's quiet, it's economical, it's capable, it's good-looking. There are only two downsides that I see. First is the cargo area behind the rear seats. It's pretty small. The battery pack raises the load floor a few inches above the bumper height. That doesn't seem like a lot, but when you realize how high it already is, taking out those few extra inches means it's not only harder to fit large items back there, it's harder to load and unload them at that height. This content is hosted by a third party. To view it, please update your privacy preferences.