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2020 Subaru Impreza gets EyeSight safety tech, $100 price increase

We recently saw the Japanese version of the 2020 Subaru Impreza after a subtle mid-cycle update, and now come details of the American version, which follows the same script in appearance but has a few new tricks up its sleeve. Subaru adds $100 to the starting price for the four-door model, which starts at $19.595, including destination, while the five-door hatchback is priced from $20,095. The big news is the addition of EyeSight, Subaru’s suite of driver-assist safety technologies, as standard on all Imprezas equipped with the continuously variable transmission, which is available on all four trim levels (Standard, Premium, Sport and Limited). That gets you automatic pre-collision braking and throttle management, lane-keep assist, lane-departure and sway warning, and lead vehicle start alert, which is essentially a heads-up to hit the gas when the vehicle in front of you has started moving from a stop. New for 2020 is the option of adding a reminder to check the rear seat occupants before leaving the car. Unlike in its native country, Americans buyers can still get an Impreza with a five-speed manual. ItÂ’s available on the Standard trim for the sedan and on the Standard and Sport models in the hatchback. The trade-off for driving stick, Subaru tells us, is that you give up the option of EyeSight. Steering-wheel paddle shifters are now available on CVT-equipped Premium models and above to pair with a seven-speed manual-mode function, and drivers can now select between Intelligent and Sport modes of throttle management as a standard feature. Also new are automatic power door locks with a collision-detection unlock function, which are standard on all trims, new 18-inch alloy wheels and active torque vectoring Visually, the car looks pretty much the same as the Japanese version, with a revised grille and front bumper cover, a wide air dam stretching across the entire face of the bumper and L-shaped chrome bracket trim book-ending it. Five-door models only get a new design on the combination lights. ThereÂ’s also a new color option called Ocean Blue Pearl. The engine remains the same as before, a 2.0-liter four-cylinder boxer making 152 horsepower and 145 pound-feet of torque. Fuel economy tops out at 36 mpg on the highway and 28 in the city, with a range of 450 miles. Other standard features include the Starlink 6.5-inch multimedia touchscreen and Android Auto and Apple CarPlay integration. The 2020 Impreza arrives in showrooms later this month.

Subaru plans commemorative 50th-anniversary editions of each vehicle in 2018

Subaru will release limited-edition commemorative models of each of its vehicles next year as a way to mark its 50th anniversary in the U.S. on Feb. 15, the company said. Each edition will get a new, common color based on a high-level trim and special badging, with more details to come at the Chicago Auto Show in February. The company famous for its all-wheel-drive vehicles, boxer engines and being popular among the granola set teased plans for its anniversary celebration year back in February, saying it would also make a special donation of "50 cars for 50 years" to benefit an as-yet unnamed national charity. Subaru of America was founded on Feb. 15, 1968 in a small rental unit in Balboa Park, Calif. by American businessmen Malcolm Bricklin and Harvey Lamm as a way to sell Subaru dealer franchises. Soon after, the company relocated to Bala Cynwyd, Pa., and it has remained in the Delaware River valley ever since. It was acquired by Fuji Heavy Industries in 1990. The parent company, now known as Subaru Corp., launched in 1953 and under the core Subaru-named auto business in 1958. Its first vehicle on the U.S. market arrived in 1968 as the 360, a clear competitor to the Volkswagen Beetle that was $300 cheaper and 1,000 pounds lighter. Its sales suffered after Consumer Reports rated it as "unacceptable." Its FF-1 arrived in the U.S. in 1970 and represented the first Japanese car to feature front-wheel-drive and to have a horizontally opposed boxer engine. The company's first all-wheel-drive station wagon came to the U.S. in 1975. Subaru plans to reveal its new three-row Ascent crossover next week at the L.A. Auto Show. Last month it unveiled special JDM model versions of the BRZ and WRX STI at the Tokyo Motor Show. In October the company announced it would cease production of industrial products after 60 years in order to focus on making automobiles. Subaru of America is developing a new headquarters complex in Camden, N.J., which it expects to open early next year.Related Video: Featured Gallery Subaru 50 years of cars View 22 Photos Image Credit: Subaru Subaru Hatchback SUV Wagon Sedan station wagon subaru ascent

Subaru PHEV possible next year, pure EV in 2021

Despite what its larger competitors are doing, Subaru has avoided the draw to create its own electric vehicle. Tighter emissions regulations around the globe, though, have the company reconsidering its options. The company is pouring a record amount of money into research and development, according to a report from Bloomberg, and that includes EV technology. Also, Subaru could introduce a plug-in hybrid as early as next year, and an all-electric vehicle by 2021. Subaru CEO Yasuyuki Yoshinaga tells Bloomberg that the company doesn't need a dedicated platform for battery-powered cars, and will likely put plugs into existing models. This way, the automaker doesn't have to partner with another company beyond finding a supplier for the motor and battery, and can extract the full value out of its current nameplates. A previous report suggests that Subaru would electrify the Outback or the Forester, but Yoshinaga doesn't confirm this in his interview with Bloomberg. Instead he uses a model that recently ditched its hybrid version in a hypothetical example: "If there's already an attractive Subaru model, for example the XV crossover, and if a customer in Beijing wants one but is only allowed to buy an electric vehicle, if there's no electric version then he can't buy it. Providing the choice of an EV means the customer can still desire the same Subaru." As for sourcing the battery, Yoshinaga says that a decision would have to come in about a year, and Panasonic and Samsung are possibilities. In addition to EVs, Subaru will use some of its $1.2 billion in funds set aside for R&D for the year ending in March, 2018 on driver assist technology, autonomous driving, and connected vehicles. Related Video: