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2019 Subaru WRX and WRX STI Series.Gray revealed, look a bit blue

Subaru mentioned that it would make special Series.Gray versions of its WRX sports sedans, but it wasn't until now that the company showed what the special cars actually look like. The 2019 Subaru WRX Series.Gray and WRX STI Series.Gray cars are certainly less bold than some of their predecessors, such as the Series.HyperBlue models. But their Cool Gray Khaki is still a sharp color, one that actually looks a little blue in the right light. And if it looks familiar, that's because it is. The same color is available on the Crosstrek. In addition to the gray paint, the cars come with black badges and black wheels, while the WRX STI gets silver-painted Brembo brake calipers. It's not just cosmetic additions, however. The WRX gets the optional Performance Package as standard, it loses the power sunroof, and it picks up some Jurid front brake pads. The STI gets some performance enhancement, too, in the form a sportier Bilstein suspension setup. Inside, both cars come with Ultrasuede Recaro seats, with driver power adjustment, along with adaptive LED headlights, LED foglights and keyless start. The STI gets an Ultrasuede steering wheel, too. Complete pricing with destination charges for the WRX Series.Gray starts at $33,455 and $40,555 for the WRX STI. You'll also need to act quickly. Only 750 of the WRX and 250 of the WRX STI will be available. The cars go on sale this fall. Related Video: Featured Gallery 2019 Subaru WRX and WRX STI Series.Gray View 10 Photos Image Credit: Subaru Subaru Performance Sedan

Subaru parent company celebrates 60th birthday

Fuji Heavy Industries, parent company of Subaru, celebrated its 60th anniversary on June 15. And while the company is largely known in the automotive world for its innovative all-wheel-drive cars, its history stretches far back before the days of symmetrical all-wheel drive, World Rally Blue and gold wheels.
FHI was founded, much like Germany's BMW, as an aircraft company. It went through a series of names before settling on its current title in 1953. And while its aerial successes were never quite as famous as Mitsubishi and its Zero, FHI did fly Japan's first jet-powered trainer. The same year, 1958 to be exact, it unveiled the iconic Subaru 360 minicar. While the 360 never quite caught on in the US (at least not with the fervor of the similarly laid-out Volkswagen Beetle), the small, affordable and simple Subie had a wide-ranging appeal across the island of Japan.
The rear-drive, rear-engined 360 was eventually joined by the 1000, Subaru's first front-engine, front-wheel-drive car. More importantly, the 1000 ushered in Subaru's use of a horizontally opposed engine. The Subaru Leone, which arrived in 1971, expanded on the 1000, by offering a combination we're all familiar with nowadays - all-wheel drive with a flat-four engine.

Subaru cuts annual profit outlook on strength of yen, typhoon impact

TOKYO — Subaru lowered its annual profit forecast on expectations of a stronger yen and the impact on production from a typhoon last month, driving its shares down as much as 4.5%. Japan's smallest major automaker, one fifth of which is owned by top-ranked Toyota, cut its forecast for operating profit to 220 billion yen ($2 billion) for the year ending March 2020, from a previous forecast of 260 billion yen. Subaru revised its forecast for the yen to average 107 versus the dollar over the period, from 110 previously. A stronger currency eats into profits because cars exported from Japan become more expensive and the value of earnings made overseas decreases. The United States is Subaru's biggest market, accounting for about 60% of overall sales. Typhoon Hagibis forced Subaru to halt production at its factories in Gumna, north of Tokyo, for more than a week in October due to supply chain disruptions. The stoppage, which lasted until Oct. 25, resulted in lost production of 11,000 vehicles, Chief Executive Officer Tomomi Nakamura told a briefing in Tokyo on Wednesday. Hagibis was the worst typhoon to hit Japan in decades, leaving at least 80 people dead, according to national broadcaster NHK. "We have restarted production, but we couldn't return to full capacity immediately," Nakamura said. "Some of our suppliers' factories were completely submerged." Subaru also said vehicle sales rose nearly 20% in the first half of the fiscal year compared with a year earlier, driven almost entirely by an improvement in the United States amid strong demand for the Forester SUV crossover. Subaru shares were down 1% at 3,102 yen by 0440 GMT, after touching a low of 2,995.5 yen earlier.