2021 Subaru Forester Premium on 2040-cars

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Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

Subaru previews rally-ready WRX STI for Global RallyCross

Subaru's long and distinguished history in the world of rallying is about to get another chapter, as it's set to field a team in the Global RallyCross Championship. The car? The all-new WRX STI.
Yes, Subaru will be fielding a GRC challenger, with drivers Bucky Lasek and Sverre Isachsen at the helm. This particular car was teased earlier this week, and is a preview of the eventual GRC model which will launch this fall. The race-ready STI boasts a custom widebody kit with a carbon-fiber rear wing. The roof scoop and the mirrors are also made of carbon fiber, while the wheels are provided by Method. As with all GRC contenders this year, the WRX STI is shod in Yokohama spec rubber. It's not clear what sort of engine sits under the scooped hood, although we imagine we'll find out before the season kicks off in a few months.
Perhaps even more exciting is word that Subaru will also prepare a version of the WRX STI for stage rallies, with Travis Pastrana and David Higgins fielding the new car in the Rally America Championship. That car should arrive later this year.

Subaru boxers offer a different type of flat-four thrum

If there's one number you'd associate with the Subaru Impreza, surely it'd be Four. Four generations, four doors, four-wheel drive, four cylinders in a boxer configuration. But in this Japanese market promo clip, Subaru has brought in another kind of boxer: the beat boxer.
Bringing in performers Kouteisennin and Time Machine, along with beat boxers Tatsuya and Rinka, the three-minute video clip below reinterprets the spirit of the Impreza through a mix of interpretive dance and human-generated beats that's rather hard to describe and needs to be seen - and heard. So pump up the volume and click on down below to see this clever and funky video for yourself.