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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Subaru Levorg STI Sport prototype revealed with barely more aggressive looks

The Subaru Levorg STI Sport prototype has been revealed at the Tokyo Auto Salon. We were expecting something that added some extra ferocity to the regular Levorg concept shown a few months ago at the Tokyo Motor Show. Instead, we have a wagon that's just barely different at all. The body itself appears unchanged with the sole exception of new fog lights in the lower front fascia. There are STI details sprinkled about, such as the trademark pink badges in the grille and on the hatch. The exhaust also features the logo stamped in the tips. And of course it gets unique wheels from the original prototype. The good news is that the Levorg was already handsome and sporty, but we would have liked to see a little more. Subaru remains mum on mechanical details. We know it will come standard with a new turbocharged 1.8-liter flat-four engine and of course all-wheel drive. We expect it will also have a version of the FA20 2.0-liter turbo engine from the WRX as an option. And speaking of the WRX, the current Levorg shares most of its bodywork with the sports sedan, so when the new generation launches it should look like this wagon. Related Video:    

Subaru Viziv is a diesel hybrid crossover we could learn to love

With the 2013 XV Crosstrek, Subaru reaffirmed its interest in niche crossovers, and early signs are that it's selling well, so will parent Fuji Heavy Industries green-light another one? That's the question begged by the new Viziv concept just unveiled here at the Geneva Motor Show.
Of course, this is a pure showcar, and the four-seat crossover coupe's drivetrain is suitably next-generation as well. The plug-in hybrid drivetrain system features a 2.0-liter diesel boxer engine mated to a CVT, and a pair of electric motors drive the rear wheels for a through-the-road all-wheel-drive system. By going with motor-driven rear axles, Subaru says it has been able to provide larger rear-seat footwell and lower load floor. More excitingly, Subaru says its control systems allow for side-to-side torque vectoring for improved handling, and the system actually apportions more power to the rear wheels when the Viziv takes a corner.
In typical concept car fashion, the Viziv features flashy butterfly doors that provide access to both the front and rear seats, along with oversized 20-inch wheels and cutting-edge lighting. We like the Viziv's overall design direction - it looks more organic and all-of-a-piece than we're used to seeing from the Japanese automaker.