2010 Suburu Forester Premium on 2040-cars

Auto blog

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

2020 Subaru Legacy teased with luxurious interior before Chicago Auto Show reveal

The 2020 Subaru Legacy will be revealed at the 2019 Chicago Auto Show, and today we get a couple teasers for what to expect of the completely redesigned sedan. Both shots give us good looks at the exterior and interior, the latter indicates a move slightly upmarket. Plus we have spy photos from a little while back. Nothing about the Legacy's exterior comes as a surprise here. It's still a normally proportioned sedan with generic sedan styling. Spy shots from last year further indicate an evolution of the previous model's design language. Of course, with the proliferation of crossovers, simply being a sedan is becoming unique. New LED DRLs are striking as they surround nearly the entire headlight. Beyond that, we'll have to wait for the shadows to melt away to make any true judgements on styling changes. The interior has a bit more going on, specifically the vertical center screen that looks larger and fancier than any Subaru infotainment system we've seen yet. It reminds us of Ram's wonderful 12-inch vertical screen and its vertical banks of buttons. Each refreshed or new Subaru demonstrates marked improvement in the infotainment department, like the Forester and Ascent, but this appears to be on another level. The design and materials are nicer, too, with the brown stitched leather covering the dash leading to an elegant center console and gear shift area. In the darkened teaser photo, this looks like a luxury car interior. We'll be on the show floor ready to test out Subie's new infotainment after the official reveal next Thursday, and to see if the Legacy feels as luxurious as it looks right now. Related video:

Subaru celebrates 4-millionth vehicle built in Indiana

Subaru has produced its four-millionth vehicle at its Lafayette, Indiana factory. The Deep Indigo Blue 2014 Outback is pictured above, alongside the very first Subaru to leave the Lafayette facility, a first-generation Legacy. Formally known as Subaru of Indiana Automotive, SIA opened its doors in 1989 and currently produces the Outback, Forester and Tribeca for Subaru, in addition to the Toyota Camry.
The plant, which was originally a joint venture between Subaru and Isuzu, has produced nine different models for four different manufacturers over the years, and is getting ready to add a tenth as Impreza production will be coming to SIA. Subaru announced plans to move Impreza production to Indiana when it made a $400-million investment in the facility earlier this year. As production continues, the Lafayette Journal-Courier reports that SIA will produce another million units by the end of 2017.