2007 Subaru Forester 2.5 X on 2040-cars

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Subaru WRX STI EJ20 Final Edition a Japan-only goodbye

Just before Subaru stopped selling the WRX STI in the UK and Continental Europe, the automaker released 150 examples of a WRX STI Final Edition for the UK. Now that the Japanese-market WRX STI is about to give up its 2.0-liter EJ20 flat-four engine, the company's repeated the gesture. Subaru will produce 555 of the WRX STI EJ20 Final Edition for buyers in Japan, celebrating the motor that's served for 30 years in turbo and non-turbo forms in a bag of Subie models ever since it found a home in the 1989 JDM Legacy sedan. We'll guess the production figure recalls Subaru's blue and yellow World Rally Championship livery when State Express cigarette brand 555 sponsored the multiple-championship-winning team from 1993 to 2004.  This take on the turbocharged EJ20 rocks 304 horsepower and 311 pound-feet of torque. Those aren't output numbers to make a statement, seeing as they're less than the 325 horses and 318 lb-ft in the special edition WRX STI S208 from two years ago, and the 320 hp and 320 lb-ft in the S207 from four years ago, both with the same EJ20 engine. The Final Edition does get engine tweaks like mass-balanced pistons, upgraded clutch and flywheel, and a plaque reading "EJ20 Final Edition." Power's sent through a six-speed manual to four 19-inch, gold BBS wheels held back by Brembo brakes. As the automaker did with the S208, the EJ20 Final Edition will only be available through via a lottery application on a local Subaru site between Oct. 24 and Nov. 11, priced at JPY4,521,000 ($41,620 U.S.). After that, orders for other versions of the WRX and STI with the 2.0-liter will only be taken until Dec. 23, 2019. As the WRX STI endgame continues, we're left to wonder what's headed this way in the next-generation model. The EJ25 2.5-liter boxer-four specific to our market will bow out, but competing narratives suspect larger and smaller engines could replace it. At least one report thinks the Levorg wagon's 1.8-liter turbo might power the next WRX — our WRX currently uses the FA20 2.0-liter with 268 horses, and a report from August predicts the next WRX STI to get a more powerful FA20 with 315 horsepower. The new-gen sedan is expected to bow next year before launch in 2021.    

Subaru pairs with Liberty Mutual for built-in driving monitor app

A new app for Subaru's Starlink infotainment will give owners easy access to Liberty Mutual's RightTrack usage-based insurance program later in the year, and those that take part will be able to save up to 30 percent off their bill. Users will also get nearly realtime feedback about their driving that could make them safer behind the wheel. "RightTrack is designed to benefit drivers," Jeff Wright, vice president of usage-based insurance at Liberty Mutual, said to Autoblog. The program monitors a participating driver's behavior and looks for factors like hard acceleration or deceleration, the number of miles driven, and a journey's time of day. Users then receive a report after a trip on their smartphone or the infotainment screen about these events behind the wheel. Everyone gets a five-percent discount just for signing up for the usage-based insurance, but after 90 days the safest drivers can get the maximum discount. Liberty Mutual also doesn't increase RightTrack client's insurance rates. "This partnership combines Liberty Mutual's extensive experience and reach in usage-based insurance with Subaru and Clarion's cutting-edge connected car technology to bring RightTrack savings to consumers in new ways," Hamid Mirza, auto product manager at Liberty Mutual Insurance, said in the announcement. A 2015 study indicated that 27 percent of older drivers had privacy concerns about usage-based insurance programs, but younger people had a growing willingness to try them. The industry says that showing clients how they drive can make them safer because folks realize what they're doing wrong. Plus, many people are attracted to the potential monthly savings. The RightTrack app should be available in late spring on any Subaru with the Starlink infotainment system, company spokesman Anthony Landamia told Autoblog. Liberty Mutual plans eventually to update the software to support other helpful features like severe weather alerts, accident scene assistance, and roadside assistance. Liberty Mutual Insurance and Subaru Introduce New Technology to Promote Safe Driving and Savings on Auto Insurance RightTrack® in-vehicle app powered by Clarion Smart Access™ features new innovation in usage-based insurance for SUBARU STARLINK™ Cloud app suite BOSTON – January 4, 2016 – From commuting to work to shuttling the kids, how safe of a driver are you?

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).