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Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.

Next Subaru WRX STI could get 400-hp from a 2.4-liter boxer

Yet another report puts Subaru's FA24 2.4-liter boxer four-cylinder in the next-generation WRX and WRX STI. Not only that, the story in Japan's Car Sensor magazine (translated) seconds a Forbes report from February of this year that the hardest-core Scooby will make 400 horsepower and 361 pound-feet of torque from a high-output version of the 2.4-liter. As we said a few months ago, a 400-hp Subaru would become the most powerful factory official Subaru sold in the U.S., ever. Car Sensor explains that Subaru moved to the 2.4-liter because of the engine's better emissions and drivability. What's more, now that the WRX STI isn't irrevocably tied to its rallying motorsports results, Subaru felt it doesn't need to lean on the 2.0-liter displacement provided by the EJ20 still put to use in the Japanese WRX STI or the FA20F in our WRX. The rumored output would mark a substantial step up from the 310 hp and 290 lb-ft available from the current 2.5-liter in the WRX STI. It's not clear yet where Subaru will rate 2.4 for use in the WRX. The Car Sensor report placed the FA24 in the context of Subaru's plan to have 80% of its lineup powered by three small-displacement turbocharged engines, the 2.4-liter at the top. The FA24 already motivates the Ascent, Legacy, and Outback, making 260 hp and 277 lb-ft in all three models. Getting to the 400 mark would be made possible by toughened internals and additional boost. A six-speed manual is a given. The CVT will need some help, however. Car Sensor suggests the current Lineartronic unit can handle no more than 295 lb-ft. It's inevitable Subaru will work out some sort of self-shifting option, since its EyeSight driver assistance tech doesn't work with a manual transmission, and we can't imagine Subaru removing EyeSight when it's found on the current WRX. It's possible Toyota could step in with an assist, similar to how Toyota is apparently consulting on the all-wheel-drive system in the next-gen cars — perhaps with bits taken from the complex driveline in the Yaris WRC. The coming WRX should arrive in the first half of 2022. At the other end of the tuning scale, the BRZ and Toyota 86 have been rumored with the 2.4-liter, but making around 255 hp and 200 lb-ft. Below the 2.4-liter, Subaru is said to be working on a 1.5-liter turbocharged mill to replace the 2.0-liter naturally aspirated engine that serves models like the Impreza and Crosstrek.

A closer look at the 2015 Subaru WRX

For enthusiasts, the debut of the 2015 Subaru WRX was arguably one of the more important happenings at last week's LA Auto Show. After all, the 'Rex has been one of our perennial favorite all-weather sports cars, able to offer big thrills in any clime thanks to its turbocharged engine, manual gearbox and top-notch all-wheel-drive system.
For 2015, some big changes have been made to our favorite Subie, including the removal of the hatchback body style and availability of a continuously variable transmission. Of course, there's also the new, 2.0-liter turbocharged inline four-cylinder engine, not to mention the completely revised styling.
Lots of talking points, for sure, so West Coast Editor Michael Harley chatted with Dominick Infante, national manager of product communications for Subaru USA, who promises us that this car will be the "best-handling WRX ever." As for that CVT, Infante assures us that it was "designed for a sports car" and that the company aims to change the minds of people (like us, admittedly) who have a hard time warming up to the idea of this transmission in a package like the WRX.