2002 Subaru Forester L Wagon 4-door 2.5l on 2040-cars

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Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Autoblog Podcast #399

Episode #398 of the Autoblog Podcast is here, and this week, Dan Roth, Brandon Turkus, and Rob Sass of Hagerty Classic Cars Magazine talk about Cadillac's move to Manhattan and new naming convention, preview the Paris Motor Show, and finish up with the 3 Guys, 3 Grand Classic Car challenge. Also included is an interview with Tom Tjaarda, prolific designer of vehicles including the DeTomaso Pantera. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #399: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Cadillac relocates to NYC and changes its model names Paris Motor Show preview Tom Tjaarda interview $3,000 classic cars In The Autoblog Garage: 2015 BMW 428i Gran Coupe 2014 Subaru XV Crosstrek Hybrid Jensen Interceptor Hosts: Dan Roth, Michael Harley, Brandon Turkus Runtime: 01:47:56 Rundown: Intro and Garage - 00:00 Cadillac Move - 24:02 Paris Motor Show - 39:22 Tom Tjaarda - 52:12 Hagerty $3000 Classics - 01:15:43 Q&A - 01:27:45 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Paris Motor Show BMW Cadillac Subaru Classics cadillac ct6 rob sass cadillac lts

Subaru BRZ tS returning for 2020?

Last year Subaru rolled the special edition BRZ tS onto the market, the tS standing for "tuned by STI." Although the mad men at STI didn't inject more go into the 2.0-liter boxer-four with 205 horsepower and 156 pound-feet of torque, they did apply the whetstone to the BRZ to provide sharper edges for that power. Subaru only offered 500 examples for sale in the U.S., part of the coupe's regular cadence of special editions. CarsDirect discovered the model listed in the EPA's fuel economy listings for the 2020 model year, though, leading all to wonder if the tS will make a return next year.   If it does come back, we can expect STI to make this new take at least as good as before. Exclusive kit on the 2018 version included strut tower braces upgraded with pillow-ball joints, draw stiffeners for the front suspension, STI-tuned springs and Sachs dampers, Brembo brakes, and lightweight 18-inch wheels in Michelin Pilot Sport 4 rubber. Aero-wise, front and rear underspoilers worked in tandem with a manually adjustable rear wing in raw carbon fiber. Drivers could keep up with the additional dynamic prowess via the multifunction performance display lifted from the BRZ Limited. The 2018 BRZ tS cost $34,355, about $2,000 more than the Limited trim at the time, in return for the extra tuning, larger wheels, and better tires.  According to the EPA, the 2020 BRZ tS and its six-speed manual will return 20 miles per gallon in the city, 27 on the highway, and 23 combined. That's a drop of one mpg in the city and on the highway, two mpg combined, compared to the standard coupe with a six-speed manual. When CarsDirect queried Subaru, the spokesperson made no denials, only attributing the difference in fuel economy to the larger wheels and stickier rubber. For anyone considering the 2020 Toyota 86 Hakone Special Edition available later this year, now you have a choice to make.