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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

2017 Subaru Forester has new face, better EyeSight, torque vectoring

The Forester was Subaru's best-selling vehicle in the US last year, and holds that title so far in 2016. With stiff competition in the crossover segment, though, Subaru isn't resting on that success. A refresh to the Forester for the 2017 model year adds more tech, and updated face, and a quieter interior. Plus you can now get torque vectoring on the 2.0-liter turbo, just like in the Impreza WRX and STI. The updated Forester arrives at dealerships in July. Most significant among the updates is a an upgrade to Subaru's Eyesight safety system. Eyesight uses two cameras in the windshield to read the road ahead and provide emergency braking and adaptive cruise control. With the new model year the system now uses color cameras with a winder and longer field of view. The tech suite includes Lane Keep Assist, and higher trims benefit from additional improvements like High Beam Assist, Steering Responsive Headlights, and Reverse Automatic Braking, which can automatically stop the CUV if it detects an obstruction behind the car. The 2017 Forester's design tweaks are minor but attractive. The new grille features horizontal bars, and the updated front fascia for naturally aspirated models has a larger body-color section around the air dam. The headlights feature C-shaped LED running lights, too. Riding in the Forester should be quieter thanks to thicker door glass, new seals, additional under-floor insulation, and an acoustic glass windshield. There's also a redesigned steering wheel, and it's even heated on the Touring trim. Customers can still choose between a 170-horsepower naturally aspirated 2.5-liter four cylinder or a 250-horsepower 2.0-liter turbo four. Subaru worked some engineering magic on the 2.5 and upped the fuel economy 26 miles per gallon city, 32 mpg highway, and 28 mpg combined – gains of 2 mpg city and 1 mpg combined. Subaru's venerable all-wheel drive layout also now includes Active Torque Vectoring on the Forester 2.0XT Touring with EyeSight for even sharper handling. Related Video: 2017 SUBARU FORESTER OFFERS ADVANCED SAFETY FEATURES AND GREATER COMFORT AND PERFORMANCE April 14, 2016 New Driver Assist Technology Improved MPG Upgraded Comfort and Style Turbo Model Now Features Torque Vectoring Cherry Hill, N.J. - Subaru of America, Inc. today announced a comprehensive update to the 2017 Forester including revised styling, new driver assist technology, more interior comfort, enhanced driving performance, and better fuel economy.

Subaru Cross Sport Design Concept is a BRZ with a backpack

Sports cars are a notoriously tough sell over the long-term. Like convertibles, sales of even the best sports cars tend to be front-loaded in the first couple of years, at which point they drop off like a stone. That may serve to explain this mysterious two-door wagonback concept from Subaru, dubbed Cross Sport Design Concept.
While details aren't exactly thick on the ground, at first blush, this appears to be a higher-riding BRZ with a more utilitarian backpack. Reports suggest the rear-wheel-drive sports coupe's chassis is riding underneath, despite the fact that the Cross Sport is 2.6 inches longer overall. Assuming the chassis itself is basically unmodified and the 2.0-liter, flat, four-cylinder engine is untouched, this could be a very effective way for Subaru to increase its return on investment in the BRZ's underpinnings while generating a very cool (if niche) shooting brake model.
With the exception of a few bits of concept car frosting (wood-lined cargo bay floor, overly-detailed steroscopic camera mounts, slivered side mirrors, etc.), this thing looks production ready, and that's just ducky with us.