2003 Subaru Baja Base Crew Cab Pickup 4-door 2.5l on 2040-cars

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2013 Subaru WRX Special Edition

Two months ago, I was carving pumpkins in a canyon - last week, I was carving canyons in a pumpkin. I genuinely prefer the latter.
It's hard to miss the 2013 Subaru WRX Special Edition. The twins (the automaker is offering the package on both the WRX and its higher-performing STI sibling - just 300 copies in total) arrive in Tangerine Orange paint with Jet Black wheels, black exterior mirrors and black front fender badges. The purely cosmetic upgrades are carried inside the cabin with black cloth upholstery contrasted with orange stitching on the seats, doors, shift boot and piping on the floor mats.
After a day, I completely forgot about the controversial orange paint (you either love or hate its burnt pumpkin color) and focused on the simple joy of driving the rally-inspired Subaru WRX.

Subaru Viziv Tourer Concept brings back the WRX wagon in Geneva

Last month, we ran a dimly-lit teaser image depicting the taillight of the new Subaru Viziv Tourer concept, slated for a Geneva Motor Show reveal. Now the wraps have come off the handsomely bronze concept, and it all looks good for a future WRX wagon design. The second-generation wagon was replaced by a hatchback variant, so there hasn't been a WRX wagon for 10 years now. The Viziv Tourer is a welcome Subaru return to longer roofs in this segment, albeit with slight crossover flavors. A production version is still expected for a 2020 launch. The taillights cut into wide wheel arches, but the sides are slightly less bulging than with the Viziv Performance STI Concept shown at the Tokyo Auto Salon earlier this year: If you get your ruler out, the Tourer is 20mm narrower. It all looks very production ready, just lacking door handles and side mirrors — and perhaps it could use some slightly bigger headlights. The concept's glasshouse is tinted heavily enough not to reveal anything from the interior. Subaru says the Global Platform underpinning the Viziv and its Tourer sibling includes the combination of Subaru's Symmetrical AWD and a boxer engine, so the core Subaru values are still present. There should be EyeSight advanced driver assists introduced in the production car, but the performance variants are likely to focus on "active enjoyment of driving," as Subaru politely puts it. Related Video: Featured Gallery Subaru Viziv Tourer Concept: Geneva 2018 View 11 Photos Related Gallery Subaru VIZIV Tourer concept View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Geneva Motor Show Subaru Wagon Concept Cars Future Vehicles Performance 2018 Geneva Motor Show subaru viziv

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).