1992 Subaru Loyale Base Wagon 4-door 1.8l on 2040-cars

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Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

2021 Subaru WRX STI to pack 400 horsepower?

The next-generation Subaru WRX STI may boast as much as 400 horsepower from a re-tuned, 2.4L turbocharged boxer engine, making it the most powerful factory STI ever to be offered in America.  Forbes reports that an upgraded version of the engine currently offered in the three-row Subaru Ascent crossover will power the new model, rather than the 2.0-liter unit that powers the current WRX or the 2.5L found in the current STI.   According to the report, which cites an unnamed source close to Subaru, the company's engineers are hard at work beefing up the FA24 turbocharged boxer to coax 400 horses and 361 pound-feet of torque from an engine that currently offers just 260 horsepower and 277 lb-ft of torque in family-hauling tune.  While Subaru has been building high-output WRX and STI models for its home market for decades, this would be the first time a 400-horsepower STI would be offered for sale in the U.S. In fact, it would become the most powerful Subaru sold here, period. That honor currently belongs to the 341-horsepower 2019 STI S209, which is incredibly rare (and correspondingly expensive). It followed closely on the heels of the STI Type RA, which was similarly difficult to obtain, but not nearly as powerful or expensive.  Limited (as its name suggests) to just 209 units, the S209 was offered for only one model year at an eye-watering MSRP of $64,880. Customers are still taking delivery of their cars, as STI's tuning shop can only crank out a small handful per day. If it seems like Subaru has been taking its sweet time introducing a new WRX and STI, that's because development of the hotter models diverged from that of the base Impreza prior to the launch of the latter's latest generation. Subaru considers them independent models, and while they still share platform commonalities, they are no longer treated as a single product line. Current models are still loosely based on the last-generation Impreza, and the best hint we have as to the future of the WRX and STI is the Viziv Performance STI concept, which debuted at the Tokyo Auto Salon back in 2018. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Subaru previews Viziv Performance Concept and 2 tuned STIs for Tokyo

Subaru will be rolling deep at the 2017 Tokyo Motor Show next month. The Japanese automaker has announced a number of different models that it will bring to the show, including three concepts, and limited editions of two different STI models. At the top of the list, teased above, is the Subaru Viziv Performance Concept. This car sounds like it could be a sneak preview of a next-generation WRX, as Subaru describes it as a sport sedan that combines "enjoyment and peace of mind." The very nature of the model encourages active engagement, but Viziv Performance uses Subaru's EyeSight tech to provide advanced driver assistance. The teaser images don't give us much else to go on, but we'll keep our ear to the ground in case Subaru drops any more information ahead of the show on Oct. 25. View 2 Photos Also coming to Tokyo will be to Japan-only limited edition versions of two STI models. The first is the Subaru S208, based on the WRX STI. A successor to the S207, the S208 is limited to just 450 units. It's quicker and more powerful than the S207, and features a carbon fiber roof to help lower the center of gravity. Engine output isn't given, but the S207 made 323 horsepower and 318 pound-feet of torque. The S208 also has an upgraded suspension and exclusive interior and exterior styling upgrades. View 5 Photos The other special edition is the Subaru BRZ STI Sport. It doesn't get more power, but Subaru did work to improve ride and handling. The BRZ STI Sport has a stiffer body and a specially tuned suspension to improve dynamic performance. It also gets its own interior and exterior touches, and a special Cool Grey Khaki paint color. Like the S208, it will be available only through lottery, but will be even more exclusive, at just 100 units. View 4 Photos Subaru is bringing two yellow concepts to the show, the XV Fun Adventure Concept and the Impreza Future Sport Concept. The XV Fun Adventure gets off-road tires and updated body cladding. The Impreza Future Sport gets revised front and rear bumpers, a low center of gravity, and a central exhaust. Last, and probably least, Subaru will display the Outback Limited Smart Edition, with a few design touches like an exclusive grille and wheels, microfiber seats, plus navigation and a Harman/Kardon sound system. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.