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Subaru hits 500,000 sales in the US in 2014, a record for the brand

Having sold 336,441 cars in the US in 2012, Subaru said in early 2013 that it wanted to hit 500,000 annual sales here by 2015. After boosting sales to 424,683 in 2013, it's hit its half-mil target a year early: on December 29, 2014 Subaru sold its 500,000th car, and the sales year didn't end until January 2. The brand has never done that before in a calendar year, and on top of being an eighteen-percent improvement year-on-year, 2014 is Subaru's seventh year of growth. Every model is up for the year except for the BRZ and the Tribeca. The Outback and Legacy are on fire, practically doubling their sales numbers through the end of November compared to 2013. In addition to making better and better cars, Subaru credits nicer dealerships with better workflows, and improved marketing and advertising. If history is any indication, the final number could be appreciably above 500,000 even with just four days of selling left. Subaru only needed 36,230 sales in December to hit 500,000; it sold 45,273 cars in November, and for the past four years it sold more cars in December than November. Admittedly, November was its third best-selling month of the past five years. Leaders at the automaker are confident about this year as well, saying, "[we] expect 2015 to also be another record year." But our favorite line in the press release announcing the feat: "The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer." Hey Subaru, you calling us fat? SUBARU OF AMERICA REACHES 500,000 SALES MILESTONE IN 2014 - Subaru sales in U.S. top 500,000 for the first time in a calendar year - 500,000th vehicle sold on December 29 - All models contributing to sales increase Cherry Hill, N.J. - Subaru of America, Inc. has reached a significant milestone in its history, by retailing 500,000 vehicles in a single calendar year. The milestone caps a remarkable seven year growth period for the brand in the U.S. in which the company has grown from 187,699 vehicle sales in 2008 to what will total over 500,000 sales in 2014, once the sales year closes on January 2. The growth in Subaru sales can be attributed to a combination of improved vehicle offerings, targeted and award-winning marketing and an improved retailer body.

2020 Subaru Legacy Luggage Test | Who needs an SUV?

As previewed in our recent 2020 Subaru Legacy review, the redesigned midsize sedan has a very large trunk. Whereas you have to creatively Tetris bags into the back of various pricier SUVs, you can pretty much just carelessly chuck them into the Legacy. How many bags? Well, let's take a look.  As a refresher, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).  The numbers say this is a 15.1-cubic-foot trunk. That's quite large, but besides the Mazda6, it's actually small for the segment. It has less than the 16.7-cubic-foot Honda Accord, 15.7-cubic-foot Chevy Malibu and 15.4-cubic-foot Nissan Altima. It's exactly the same as the Toyota Camry. However, such numbers don't tell the whole story as we discovered last week with the Lexus LC. The Camry may be the same on paper, but in practice, the Subaru is better. There, all the luggage fit with ease. Specifically, my four biggest bags were able to easily fit side-by-side in the trunk's aft-most portion between the wheels. That's the case in the Camry, which you can see below (test done during our midsize sedan comparison test). However, look at the difference in space between the bags and the trunk lip. The Subaru has more. Note how I could lay the smaller roller on its belly. No way that's happening in the Camry.  In fact, the Legacy trunk is more similar to the Honda Accord in this respect. The Accord, it seems, is bigger in the area just aft of its wheel wells. However, it also has "egg-crushers," trunk hinges that swing down into the trunk below. They technically free up space, but how useful is that space if what's filling it is going to be crushed? The Legacy puts its hinges in channels.  OK, back to the Legacy. Now let's fill it up using three duffle bags (any more, and I would've had to get creative raiding my garage).  So here you have it, the 15.1-cubic-foot 2020 Subaru Legacy trunk can hold five suitcases, one fancy bag and three duffles.

Subaru mulling three-row utility, upscale versions of existing models

Subaru was one of few automakers whose sales actually picked up during the recent recession. But now that auto sales are back on track (and expected to hit pre-recession numbers this year), Subaru is trying to come up with new products to fill voids in its current lineup. Wards Auto had a chance to talk to Subaru's director-product manager Ken Lin, who indicated that the automaker is planning to introduce new models this year that will help it attract new buyers without alienating current ones.
The biggest void, of course, is a competitive three-row crossover, a role the Tribeca does not fill in one a very popular segment. Lin said that while there's no current plan to kill off the Tribeca, Subaru is looking at creating a larger three-row CUV with more interior space. In addition to to something big, Subaru is getting ready to bring its customers more luxury with new touring models, but does not anticipate going toe-to-toe with Mercedes-Benz or BMW.
By the end of this year, Subaru will be introducing a new hybrid model, although we don't yet know on which model it will be based. What we do seem to know is that the car will get its power from a nickel metal hydride battery rather than a more modern lithium-ion pack for the sake of simplicity. Finally, Lin mentioned a new product being brought into the sports car segment, but while the article takes this as a hint toward a possible BRZ Turbo, it could also be a reference to the next generation of the WRX and WRX STI.