2023 Subaru Brz Premium Automatic on 2040-cars

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Here's the story with the Chicken Tax

Quiz America's auto enthusiasts about the vehicles they most want to see in the US market, and for every one that doesn't respond with a French hot hatchback or some diesel-powered offering, there'd be at least three that ask for some small, imported pickup truck. That won't happen, though, and we have the Chicken Tax to thank. This damnable bit of legislation affixes a 25-percent tariff to any light truck not built in the United States. That's why Honda, Toyota and Nissan build all their trucks in the United States, and it's also why pickups like the foreign-built Volkswagen Amarok, shown above, or the long-rumored Mahindra pickup aren't offered here. Wired has the story on the roots of the Chicken Tax, including how one Japanese manufacturer got around it and even delivered a vehicle to one of our country's presidents. Head over and check it out.

Hotter Subaru WRX STI teased for Detroit, probably the S209

We reported yesterday about Subaru filing an application to trademark the name "S209" for the U.S. Today, Subaru released a teaser video for what we think is that exact car: the WRX STI S209. In a video titled "From Japan with Love," Subaru is seen lapping Virginia International Raceway in a slightly-hotter-than-normal, camouflaged STI. At first glance, it's easy to see it as the STI Type RA from earlier this year. However, looking closer at the aero package reveals a little bit more. A side-by-side comparison between this car and the Type RA reveals prominent canards in front of the wheels, exclusive to what we'll call the S209. No such pieces exist on the Type RA. To make those canards flow into the bodywork, it looks like Subaru tacked on some fender flares surrounding the front and rear wheels. It's noticeably different from other STI variations, so we'll see if Subie keeps them for the production car. Beyond that, it's hardly any different than the Type RA in appearance. The gigantic wing is accounted for, as are the gorgeous gold wheels. Another reason we think this is the S209 is Subaru's video description. It reads, "Something special from Subaru Tecnica International is coming to America for the first time ever." The S20(X) series that started in 2000 with the S201 has been never come stateside before. This series has traditionally produced STIs that have more power, suspension and aero than your regular STI. Most recently, the S208 used a 2.0-liter turbo flat-four that put out 329 horsepower and 319 pound-feet of torque. Of course, the U.S. is still dealing with Subaru's Byzantine-era EJ25 2.5-liter flat-four. More power can be had past that engine's 305 horses it makes here now, so we'll see if that's the route Subaru plans to take. Subaru ended by saying it'll be revealing the car at the Detroit Auto Show in January. The wait won't be long for what we imagine will be the new king of Subarus in the U.S. Related video:

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.