2013 Subaru Brz Premium Coupe 2-door on 2040-cars

Auto blog

Factory Five's Subaru WRX-based 818 kit now on sale [w/video]

The Subaru WRX has always needed a dash more style, and the do-it-yourself carmakers at Factory Five are looking to accomplish a lot more than that with their new mid-engine, rear-wheel drive 818. The sports car started with a contest in 2011 to create the shape for the company's next vehicle, while sticking within certain limits. A designer named Nouphone Bansasi had his entry chosen, and first cars were completed last year.
The 818 is named after its target weight of 818 kilograms (1,803 pounds), and it's offered in two forms. The S starts at $9,990 and is meant for street use, with two seats and a basic interior. The R model for $10,990 is more track-focused and features a tiny windshield and full roll cage. The company claims that complete cars can be built for around $15,000, after factoring in the donor Subaru. Performance is very brisk, with acceleration to 60 miles per hour in under four seconds, according to Motor Authority.
The kits are meant to be something that even a relative novice could put together. All the builder needs to provide is a 2002-2007 Impreza or WRX. The car donates its turbocharged boxer four-cylinder engine, transmission, axles, brakes, steering and other major components. Factory Five supplies the spaceframe, body, suspension, lights, windshield and some interior trim. It doesn't even need paint, thanks to its gel-coated fiberglass body panels. The company also offers a laundry list of options, including carbon fiber aero components, upgraded suspension parts, improved brakes and more. Kits can be ordered in either left- or right-hand drive.

Subaru brings sportier XV, Legacy and Levorg concepts to Tokyo Auto Salon

'Tis the season of the auto shows, boys and girls. We just came down from the techno-fest that was CES, we're set for the start of the Detroit Auto Show, in the UK they're holding the Autosport International racecar show, and in Japan they just opened the Tokyo Auto Salon. And true to form, Subaru was on hand with a wide assortment of tuned machinery. Aside from the competition-spec WRX and BRZ we brought you a few days ago, Subaru also spruced up some of its production models for the street. One of the most intriguing was the Levorg S that gives us an idea of what the conceptual Legacy wagon would look like in STI spec, complete with the requisite blue paint, red trim and STI badges, but also a full aero kit, 19-inch BBS wheels and carbon-fiber trim, plus an interior with bucket seats, flat-bottom rim and all the fixins. The Japanese automaker also showcased a version of the Legacy sedan dubbed Blitzen, decked out in bright red with a similarly upgraded aero kit, 19-inch alloys and a two-tone interior. The XV Crosstrek that was recently launched on this side of the Pacific as a special edition in bright yellow rolled in to the Tokyo salon in the same shade, but with upgrades similar to those on the aforementioned Levorg and Legacy show cars. The XV Sport concept wears upgraded aero, 17-inch wheels and a complementing yellow-trimmed back interior. Also on display was an even less subtle WRX S4 customized by Prova, done up in white but with an outlandish body kit, 20-inch Enkei alloys and a dropped suspension, as well as the new Forester tS.

Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.