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Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

Subaru BRZ gets updates, limited-edition Series.Blue model for 2015

The popular complaint about the Subaru BRZ is that its 200-horsepower, 2.0-liter-boxer engine is underpowered compared to other, modern sports coupes. Subaru isn't doing anything to address that for the 2015 model year BRZ, but the company does have some aesthetic upgrades ready for its rear-wheel-drive two-door and a limited-edition version with a more aggressive body.
The big news for the 2015 BRZ is the Series.Blue Special Edition (pictured above) that is limited to 1,000 units for the US with 500 of them in the brand's famous WR Blue Pearl and the other 500 in Crystal White Pearl. Mechanically, the special models are unchanged with the 2.0-liter boxer engine and a six-speed manual, but they wear an exclusive, black, STI-branded body kit that includes a new lower-lip front spoiler, rear spoiler, side sills and underbody panels. Subaru claims the whole setup increases front downforce and decreases the car's coefficient of drag from 0.28 to 0.27. To match the new kit, the limited-edition cars feature black, 17-inch wheels from STI with contrasting red brake calipers hiding behind them. The interior sees nearly as many changes as the outside with black and blue leather sport seats with blue stitching, and a similar motif for the steering wheel, shift boot, parking brake and kneepads. The illuminated engine start button gets an STI logo, as well. The Series.Blue arrives at dealers in July for $30,285, after the $795 destination charge.
The rest of the BRZ lineup isn't left out and has some minor upgrades of its own, with revised damper settings, stainless steel exhaust tips, a body-color shark fin antenna and a simulated carbon fiber dashboard panel - similar to the upgrades found on the 2015 Scion FR-S. Two new colors are available - Ice Silver Metallic and Crystal White Pearl. Prices are up $100 across the board for 2015. After destination, the Premium trim is $26,490; the Limited is $28,490; the Limited with an automatic transmission is $29,590. The 2015 models hit dealers this summer. Scroll down to read the full announcement.

Subaru makes Indiana proud by sponsoring 'Parks and Rec' coronavirus reunion

On April 23, NBC Universal announced the return of modern comedy classic "Parks and Recreation" for a special one-time reunion to help raise money for the Feeding America COVID-19 Response Fund. Joining the good-spirited event, Subaru announced this week it would help sponsor the special by matching donations up to $150,000. The all-new show will air Thursday, April 30, at 8:30 p.m. ET, and donations can be made through FeedingAmerica.org. For 30 minutes, fans of Leslie Knope and her trusty crew of buddies will have the chance to temporarily escape the current stressful times caused by the coronavirus and COVID-19 pandemic. The show was filmed from the actors' houses and will adopt a theme set by current times. "Leslie Knope is determined to stay connected to her friends in a time of social distancing," an NBC press release says. All of the original characters will return for the special, including Amy Poehler as Knope, Nick Offerman as Ron Swanson, Aziz Ansari as Tom Haverford, Rashida Jones as Ann Perkins, Aubrey Plaza as April Ludgate, Chris Pratt as Andy Dwyer, Adam Scott as Ben Wyatt, Rob Lowe as Chris Traeger, Retta as Donna Meagle, and Jim O'Heir as Terry Garry Jerry Gergich.  “We were looking for ways to help and felt that bringing these characters back for a night could raise some money,” executive producer Michael Schur said in the release. “I sent a hopeful email to the cast, and they all got back to me within 45 minutes. Our old ‘Parks and RecÂ’ team has put together one more 30-minute slice of (quarantined) Pawnee life, and we hope everyone enjoys it. And donates!” For those who are unaware, "Parks and Recreation" is set in the fictional small-town of Pawnee, Indiana. So, it makes sense that Subaru, a company with a manufacturing plant in the heart of Indiana, would pitch in. Subaru and State Farm will join NBCUniversal, as well as the writers, producers, and cast of "Parks and Rec," in matching donations collected until May 21. Subaru will match donations up to $150,000, as will State Farm, for a potential total of up to $500,000 in matched donations. The donation comes after Subaru previously committed to providing Feeding America with 50 million meals for COVID-19 relief. By the organization's standards, $1 can provide up to 10 meals. Donate at FeedingAmerica.org and watch the show April 30. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.