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Subaru sells its 10 millionth car in the United States

No longer a niche automaker known for quirkiness, Subaru has sold its 10 millionth car in the United States a little over a year after its American division celebrated its 50th birthday. The milestone illustrates how quickly (and how much) the Japanese firm has grown in the United States. It took Subaru 41 years to sell the first five million cars on our shores. Its line-up evolved considerably during that time period; it went from peddling the 360, a tiny kei car damned by Consumer Reports as America's most unsafe car, to spear-heading the rugged wagon segment with the original Outback. It entered the 2010s with a clear idea of how to achieve maximum growth and sold an additional five million cars in a little more than a decade. Its formula is simple: expand while staying true to its roots. The milestone car, a white 2019 Impreza, isn't destined to spend the rest of its life in a museum. It was purchased in Salt Lake City, Utah, at Nate Wade Subaru, the brand's oldest American dealer, by Dr. Craig Harmon. He didn't know he had bought his daughter a historically significant Impreza until he noticed an arch made of balloons in front of the dealership. Nate Wade parked a fully restored 360 from its private collection next to the Impreza to illustrate how far Subaru has come in 50 years. Harmon's Impreza is a run-of-the-mill Rocky Mountains-spec hatchback: white with roof rack. It'll be covered in Utah's finest road salt in just a few weeks. Nothing about it reveals the threshold it represents, and Subaru isn't planning a limited series to mark the 10-million car milestone. Instead, it's focused on keeping its streak of sales records going into the foreseeable future.

Tesla layoffs, new safety mandates, and a bumper crop of V12s! | Autoblog Podcast #830

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd for a gasoline-powered installment. They lead off by diving into the Tesla layoff news from this week before leaving electrification behind for a bit to talk about not one, but two production V12 unveilings. This isn't a drill, folks; Aston Martin and Ferrari are both committed. After that, they touch on the U.S. government announcement that it would mandate automatic emergency braking systems starting in 2029. They finish up the news segment with a chat about Fisker. Poor, poor Fisker. From there, it's on to the road tests. The Autoblog team has been testing out some EVs and both Byron and Greg had some thoughts to share, plus we get a final update from Byron on the long-term Subaru WRX and some notes from both drivers about the updated Range Rover Evoque.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #830 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Axing Tesla's Supercharger department raises worries as other automakers join network Fisker tells its staff that four companies are interested in buying it Ferrari confirms the 812 Superfast's successor will keep the V12 alive Aston Martin isn't done with V12s, it redesigns the engine U.S. to require automatic emergency braking on new vehicles What we've been driving 2024 Hyundai Ioniq 6 2021 Tesla Model Y 2024 Range Rover Evoque Long-term Subaru WRX Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Government/Legal Green Podcasts Aston Martin Ferrari Hyundai Land Rover Subaru Tesla Convertible Coupe Crossover SUV Electric Performance Sedan

New Subaru concept crossover EV shown in walkaround video

Subaru held a technology briefing this week in Tokyo where it announced ambitious sustainability goals, but nearly lost amid the discussion of converting its fleet over to electricity was the unveiling of what appears to be an early concept version of a forthcoming battery-electric crossover. Thanks to the Japanese YouTube account LoveCars!TV!, we get a walkaround look. It appears to be Subaru’s version of the crossover EV it is jointly developing with Toyota, to be built atop a flexible platform that can accommodate multiple production vehicles from both brands. What weÂ’re shown is an athletic-looking crossover with its wheels pushed to the corners that borrows design elements, for better or for worse, from Cadillac, the Pontiac Aztek and the Tesla Cybertruck. Up front, the crossover borrows and exaggerates CadillacÂ’s signature squared-off corners and deep fog-light scoops that also reminds us of InfinitiÂ’s Q Inspiration concept from the 2018 Detroit auto show. It opts for narrow LED headlamps, and it notably omits any aesthetic concession to even a faux grille, save for a hexagonal shape outlined by the panel seams. Coupled with the black cladding on the lower bumper, the crossover's face has a certain Batman-logo shape to it. Moving around to the side, we see heavy black cladding — it doesn't appear to be standard plastic, since it reflects light — around the wheel wells, lending them a semi-octagonal shape that evokes the strongest comparison to the polarizing Cybertruck. Coupled with some interesting side creases, the cladding also gives the appearance that the wheel wells bulge out, and that the doors pinch inward, more than they probably do in reality. There are also no door handles or brakes, the side mirrors are rearview cameras and the windows are blacked out, so thereÂ’s nothing to divine about the interior and how far along that is in conceptualization. In back is where things get especially weird and Aztek-like, with a blunt and upright rectangular body panel making up the tailgate underneath a generously long, sloping rear window. ItÂ’s beveled at the top to tuck underneath the rear LED light bar, which stretches the length of the glass, and curved on each end to integrate with the sides. The LED treatment also dives down 90 degrees from the horizontal rear bar and then makes another sharp 90-degree jag to bracket the rear panel in hard-angled brake lights.