Schneller BMW / Bradford, Massachusetts
BMW Service & Repair. Performance Tuning for Street & Track
An established & reputable family owned business, Schneller has been tuning & servicing BMWs for some 15 years now. Given the length of time in business, local BMW drivers have surmised that if Schneller could build fast BMWs and race cars, then they could probably do one heck of a tune-up & brake job. Hence Schneller has evolved into a BMW Service Shop that has its roots set deeply in BMW performance. Area BMW drivers now reap the benefits of this evolution. Mike Morris founded Schneller BMW Performance officially in 1994. A BMW enthusiast & BMW Car Club Member since 1984, Mike was drawn into the BMW business through his passion for tuning & tweaking BMWs, ultimately making them faster-, which is what -schneller- means in German. So, there is no -Mr. Schneller- although Mike is often addressed as such. Schneller made its appearance on the BMW Tuner Map in 1994 when Mike built, a BMW that the factory would never produce: a BMW 3 series powered by what was then BMWs most powerful street legal engine, a tuned 360HP S38 M5 engine. At the time it was one of the quickest & fastest BMWs available. Accelerating from 0-60mph in 5.25 seconds w/ a top speed of 170-180mph (170 was observed, but engine revs were still climbing & not yet at redline!) it even offered more performance than BMW`s 240HP 6 cylinder M3 introduced later that year. The car was not only fast, but with a redesigned suspension & brakes it could also handle & stop as well.
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