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Scion xB Release Series 10.0 headed for New York debut

Toyota promises that upgraded products for Scion are on the way, with the possibility of a redesigned xB coming soon. In the meantime, fans of the boxy hatchback have to make due with the new Release Series 10.0 special edition that is debuting at the 2014 New York Auto Show. The latest limited model puts an emphasis on technology with a wireless charging mat, backup camera, projected logos and a few interior changes.
All the Series 10.0 editions come in Electric Quartz, a pearlescent white color with green highlights, and their steel wheels are covered in Tungsten Gray caps. The exterior's jade color scheme flows inside with the accent stitching on the seats and door panels. This xB is equipped with three projectors - one in the rear bumper displays the company's logo on the ground, and two inside put "xB RS 10.0" on the driver's side and the car's build number on the passenger side. (That's kind of cool, honestly.) Smaller upgrades include piano black trim around the console, illuminated door sills and lit cup holders.
The Release 10.0 edition doesn't see any mechanical changes and uses the same 2.4-liter four-cylinder with 158 horsepower and 162 pound-feet of torque as all other xBs, mated solely to a four-speed automatic transmission. Scion plans to build 1,500 Series 10.0 models with pricing starting at $20,420, plus a $755 destination charge. Sales begin this summer. Scroll down for the full details in the release.

Andrew Gilleland is new VP of Scion, Murtha moves to Toyota

Scion is getting some fresh blood at the top as Andrew Gilleland (pictured above) becomes the new vice president to take over for Doug Murtha. Gilleland is no stranger to the division, and served as the national field operations manager early in the brand's launch. Murtha moves to take leadership of corporate strategy and planning for Toyota in North America. "Now it's Andrew's charge to spread the message of the style and value of the iM and iA, as well as a third new vehicle that will be added to the lineup," Toyota division group vice president Bill Fay said in the announcement. Gilleland moves up from being general manager of Toyota's central Atlantic regional office. He takes the reins at Scion at a potential turning point for the division. Sales volume for the year through August is down 22.1 percent to 32,691 vehicles, but some big changes are afoot. The long-lived xB is likely about to bow out, and the brand is launching two new products with the iM and iA. They're getting some celebrity advertising, too. Spy shots also suggest the FR-S might get a refresh soon. Plus, the third model Fay teases is expected to be a compact crossover, possibly with styling inspiration from the Toyota C-HR concept. Scion could get a big boost by having an entry in that booming segment. New Products, Previous Player - Scion Introduces New Vice President Andrew Gilleland Returns to Youth Brand September 24, 2015 TORRANCE, Calif. (Sept. 24, 2015) – In the early days of Scion, when xAs and xBs were flying out of dealers' showrooms, Andrew Gilleland was the National Field Operations Manager for the youth brand. He was responsible for working with dealers to ensure they embraced the new products and processes Scion offered. Now, Scion is entering its teen years, and Gilleland is back as Vice President of Scion, once again encouraging dealers to sell its new models and investigate new methods to attract young buyers. "Scion has sold nearly a million vehicles since I left in 2005 and I'm excited to be back leading this team," said Gilleland. "The iM 5-door hatchback and iA sports sedan arrived at dealerships earlier this month and the response has been great.

Scion teases mysterious sporty iM concept for LA show

Thoroughly cleansed of our time at the 2014 Paris Motor Show, we can now start looking forward to the next big show on the circuit (with all due respect to SEMA), the 2014 Los Angeles Auto Show. One of the earliest new cars slated for LA is this, the Scion iM Concept.
Now, these teaser images don't show us terribly much. We can see the headlights, foglights and wheels. The little information we can glean indicates that, based on the short hood and minimal space between the front door and front axle, the iM will be a very small vehicle. That said, a very low ride height (and Scion's own press release) claims this will be a rather sporty offering. The concept's nose and grille, meanwhile, bears some resemblance to Toyota's most recent stylings.
We'll have more when the iM Concept debuts in LA on November 19. Until then, check out the pair of teasers and the official press release, available below.