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Scion celebrates first 10 years with special edition models

As the story goes, Toyota's Scion brand was imagined up in someone's basement and then came to fruition in 2003 as a youth-oriented brand with a focus on delivering unique vehicles with an equally unique retail experience. A decade later, the brand has grown to five models, which will each be commemorated starting in June with a new Scion 10 Series edition.
In varying quantities, Scion will be offering the FR-S, tC, iQ, xB and xD with an exclusive package that will all come in the Silver Ignition exterior color. Aside from the paint, these cars will also receive Scion badges on the front and rear that are backlit with blue LEDs that illuminate when the car is unlocked. Silver seat belts and a solar-powered illuminated shift knob will help distinguish the interiors of these cars, but the iQ, xB and xD will stand out further from the outside with darker alloy wheels.
In total, just 10,000 Scion 10 Series models are planned, and each will be identifiable with a sequentially numbered badge inside the car. The redesigned 2014 tC will get the most of the special-edition models with 3,500 units, while other new models like the FR-S and iQ will be restricted to just 2,500 units and 900 units, respectively. The original Scion, the xB, will get 2,100 Scion 10 Series models, and the xD will round out the 10,000-unit run with 1,000 models being produced. Scroll down for the official press release.

Scion reveals SEMA concepts, Tuner Challenge finalists

Scion has become something of a tuner favorite, so it's only fitting that Toyota's youth-oriented brand have an array of show cars ready for SEMA each year. And this year will be no exception.
Scion itself is bringing five cars to SEMA this year, and as you might expect, they're mostly based on the FR-S. There's a black one done in partnership with DJ Steve Aoki with an onboard mixing station, another (in white and black) done with Bulletproof Automotive with a 500-horsepower engine and fresh bodywork, a grey one done up with GReddy with a 750-horsepower turbocharged engine and, the slickest of the group, the Style J concept (pictured above) with matte grey bodywork, a Scirocco-style nose and a full leather interior. There's also a stretched xB done up by Cartel Customs and laden with tech.
Aside from Scion's own show cars, the automaker has also released the details on three entries for its Tuner Challenge: one each from the East Coast, Pacific Northwest and Southern California. Scion gave each builder a stock tC, 90 days and $15,000 to build their concepts that will be judged by an expert panel at the SEMA show, with the winner taking home a $10,000 prize.

Which sinister Scion FR-S would you buy?

Look beyond the utility. Look beyond the amenities, the infotainment, the hidden storage cubbies, and the 72-way adjustable seats. Yes, even the seats. Outside all the fluff of today's cars, there's a blank canvas waiting for an artist; cars can really come alive with a few tastefully placed modifications. These two Scion FR-S sports cars surely fall into that category, and when they both turned up on eBay, we figured we'd ask the question — which would you rather buy? The track-centric red car or the brutally simple black car ? Internet, you be the judge. The "widebody" look — with its outrageous fender flares and visible rivets—isn't for everyone, but this 2013 Scion FR-S happens to pull it off quite well. According to the listing, the pumped-up fenders, splitter, and additional aero bits are courtesy of legendary widebody purveyor Rocket Bunny. Overall, the racy body mods add a significant twinge of aggression to the once docile FR-S... a notion that's echoed underneath the hood. The heady Scion FR-S leverages an HKS supercharger system and exhaust, paired with a set of Buddy Club racing coilover shocks, Bee-R wheels wrapped in Yokohama ADVAN rubber, and a new engine management system. All in all, this looks to be one fierce track and street monster. RELATED: Check Out This Wild Toyota GT86 Wagon Concept But whereas the red car is a shout, the black car is a growl. Confident, powerful, yet restrained. The black 2013 Scion FR-S sports a sultry Varis Arising 2 body kit with carbon fiber accents lining its front lip and boot lid, as well as a brilliant set of projector headlights and Tom's taillights. The icing on the cake is the set of Work M1R gunmetal grey wheels, which come fitted with Michelin Pilot Super Sport tires. There's no supercharger in play here, but the Scion's 2.0-liter boxer engine does breathe a bit easer thanks new ceramic coated exhaust headers and a high-flow catalytic converter. It can also handle a bit better too, courtesy of sporty Cusco Street Zero 3 coilover shocks. If we're honest, both are quite jaw-dropping in their own unique styles. But which do you prefer? Related Video: This article by Zach Doell originally appeared on Boldride.com.