2008 Scion Xb Base Wagon 5-door 2.4l on 2040-cars

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Toyota Pro/Celebrity race switching from Scion tC to FR-S [w/video]

Toyota has announced that the rear-wheel-drive Scion FR-S will replace the front-wheel-drive Scion tC as the racecar used by actors, singers and celebrities of all grades in its annual Toyota Pro/Celebrity Race. It's the first time a rear-drive vehicle has been used for the event in 27 years, with the tC having been in use since 2005, and the FWD Celica before that. This year's race takes place on April 20th amidst the festivities of the Toyota Grand Prix of Long Beach weekend.
The racing FR-S, which debuted today at the Chicago Auto Show, won't be left stock either, but rather outfitted with a range of official Toyota Racing Development parts and equipment, such as a stainless steel exhaust, new coil overs and springs, upgraded brakes, a bigger air intake and 18-inch wheels, not to mention all of the safety equipment required to keep the celebrities and pro drivers safe. The company says the performance mods have lifted horsepower to 210 from the standard car's 200. Check out the build process for the cars in the video below to see just how much work's been done.
The Toyota Pro/Celebrity race is also about more than just letting celebrities and pros do battle on a road course. The spectacle helps raise money for "Racing for Kids," a non-profit charity that supports children's hospitals in the US.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Scion xB Release Series 10.0 headed for New York debut

Toyota promises that upgraded products for Scion are on the way, with the possibility of a redesigned xB coming soon. In the meantime, fans of the boxy hatchback have to make due with the new Release Series 10.0 special edition that is debuting at the 2014 New York Auto Show. The latest limited model puts an emphasis on technology with a wireless charging mat, backup camera, projected logos and a few interior changes.
All the Series 10.0 editions come in Electric Quartz, a pearlescent white color with green highlights, and their steel wheels are covered in Tungsten Gray caps. The exterior's jade color scheme flows inside with the accent stitching on the seats and door panels. This xB is equipped with three projectors - one in the rear bumper displays the company's logo on the ground, and two inside put "xB RS 10.0" on the driver's side and the car's build number on the passenger side. (That's kind of cool, honestly.) Smaller upgrades include piano black trim around the console, illuminated door sills and lit cup holders.
The Release 10.0 edition doesn't see any mechanical changes and uses the same 2.4-liter four-cylinder with 158 horsepower and 162 pound-feet of torque as all other xBs, mated solely to a four-speed automatic transmission. Scion plans to build 1,500 Series 10.0 models with pricing starting at $20,420, plus a $755 destination charge. Sales begin this summer. Scroll down for the full details in the release.