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Scion exec admits brand has too many dealerships, may contract network

Despite being conceived by corporate giant Toyota, Scion painstakingly built its reputation on being something of an offbeat, youth-minded brand, working hard to establish individualist, almost hipster-like credentials. So it comes as something of a surprise to hear WardsAuto report that Scion has a whopping 1,000 dealers across America - just 200 fewer than Toyota itself. This, despite a much smaller product portfolio and a sliver of the sales volume.
All those factors may explain why Bill Fay, US group vice president for Toyota, is admitting to the industry publication that its dealer network "might actually go down a little bit." As it stands, the volume end of the equation is probably an even bigger incentive - Scion's sales are way down from the salad days of the mid-2000s, when the brand had fewer models but sold more of them. With the (then) white-hot xB and tC models, Scion shifted 173,034 units in 2006, while Ward's notes the marque's 2013 sales are only at 41,261 units through July. In the story, AutoPacific analyst Dave Sullivan observes that other low-volume brands have far fewer dealer points, noting that Mini has just 115 dealer points and Infiniti has 200. By Sullivan's estimate, he would expect to see 350-500 Scion stores based on its sales figures.
Dealer question aside, the bigger issue is where the brand goes from here, and Fay admits Toyota is studying a number of different strategies, including possibly going "small-premium." Nothing is finalized, though according to Ward's, Fay discounts the idea that the FR-S - the brand's sales bright spot - will drive the brand to consider a more driver-oriented lineup.

Toyota updates Euro-market GT86 suspension, appearance

While we were busy ogling the Scion FR-S Release Series 1.0 with its Yuzu yellow paint and a workover by Toyota Racing Development, and the Japanese Toyota 86 buyers were trying out their Playstation-compatible Sports Drive Logger telemetry system, the European 2015 Toyota GT86 got fitted with some new parts of its own. New on next year's model are stiffer mounts for the front suspension and rear shock absorbers, and new shocks in the back for better damping and less friction. Toyota says the result is sharper steering and less body roll.
Inside, the instrument panel and center console get decorated with a "carbon-fiber motif." There are new shades of pearl white and silver to dress up the outside, and the roof gets a shark-fin antenna for sharper looks and aero. It goes on sale this summer, and you can read everything we just told you in the press release below. We've reached out to Scion to see if we'll get the same upgrades on the FR-S this summer, too, company PR rep Nancy Hubbell telling us, "The European changes are among those being considered for the US model FR-S and we'll have final confirmation soon."

2016 Scion FR-S gets slight price increase, updates

Scion has bumped up the starting price of its rear-drive FR-S for the 2016 model year, although as the manufacturer tells it, an improved interior and more standard equipment makes the extra cost easier to bear. The FR-S with the six-speed manual has gone from $24,900 to $25,305, while the automatic's former $26,000 entry price has received an identical $405 bump. Those prices do not include a $770 destination charge. Offsetting the price increase is a new audio interface with a standard seven-inch touchscreen display and integrated rear-view camera. Scion's designers also touched up the cabin, adding bright silver accents throughout, while the customers can opt for two new exterior finishes. There's a blue named Oceanic, and a new red, called Ablaze, which you can see in the gallery. Check out the gallery up top, and then scroll down for the full press release. Related Video: New Style, Safety, Sounds and Sales Price For 2016 Scion FR-S April 30, 2015 TORRANCE, Calif. (April 30, 2015) – Scion's FR-S performance sports coupe is getting its style on for the 2016 model year. With interior improvements, two new colors, a new standard audio system and a rear-view back up camera, the next FR-S also sports a new price. The Manufacturer's Suggested Retail Price (MSRP) of the six-speed manual transmission FR-S is $25,305 while the six-speed sequential automatic transmission with paddle shifters and Dynamic Rev Management technology is $26,405. This price excludes the destination, processing and handling (DPH) fee of $770. The 2016 FR-S has a new premium feel with bright silver interior accents on the steering wheel bezel, shift bezel, door grip, and along the sides of the center console. Also inside the FR-S is a new standard audio system with a large 7-inch touch-screen display and voice recognition technology. For added safety, comfort and convenience, a rear-view backup camera has been integrated into the FR-S, as well. Adding to the new look, two new colors will be available with a new red called Ablaze and a new blue called Oceanic. The 2016 FR-S will be available in dealerships beginning in June.