2006 Scion Xa Base 5dr 1.5/a4 on 2040-cars

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Scion xB to be replaced by Auris hatchbach, iQ dead after 2014

Scion seemed like such a good idea when it was first launched. Toyota's aim was to provide young people with stylish, affordable cars that would serve as a gateway to the automaker's family of products. It was also supposed to be something of an incubator for new ideas that were too radical for its more conservative Toyota and Lexus brands. Over a decade since its launch, the brand has languished, and today's showroom is populated by slow-selling and aging vehicles that have often been slow to receive upgrades. However, there may be a bright spot on the imminent horizon, as there are reportedly a slate of new models on the way over the next three years.
According to a model timeline published by Automotive News, the Scion lineup is about to get a major overhaul. First, the boxy xB may finally be going to the big refrigerator box in the sky, to be replaced by a version of the more conventionally styled Auris hatchback (pictured above) from overseas markets in early 2015. Later next year, the xD will also allegedly bow out in favor of a new hatchback based on the Mazda2 (thanks to a recently signed platform-sharing deal). For 2016, the sporty tC hatchback is also said to get a redesign, and interestingly enough, a Corolla-based compact crossover could join the ranks, too.
While those changes should boost sales volume, there's also news that's sure to make enthusiasts happy. Automotive News cites company executives who confirm a second-generation FR-S is on the way in early 2017. A Subaru exec also recently gave a similar confirmation that it was working on another BRZ.

Toyota C-HR stays sharp from prototype to production

Scion is dead. While the troubled brand was given 13 years to make a case for itself, it never quite succeeded. And that's a shame, because we're pretty confident that this, the production-spec Toyota C-HR would have been one of its biggest hits. Instead, when it arrives in the US, it will be as a Toyota... where it will still likely be a big hit. The new small CUV made its debut after literally years of teasing concepts, the most recent of which was shown late last year in Los Angeles, where it was badged as a Scion. After seeing that car, it's quite clear that Toyota has strained itself to translate its style to the real world. Up front, there's clear inspiration from the Toyota Auris/Scion iM. But aside from the front, the C-HR's biggest inspiration appears to be the Nissan Juke. View 14 Photos It's like Toyota has tried to go even further, though. Its wheel arches are flared even more aggressively and they feed into a strong character line on the lower portion of the doors. In back, Toyota's designers seem to have just rotated the Juke's taillights 180 degrees while they sit below an extremely fast rear window. Said window is integrated into today's latest design trend, a floating roof. Mechanically, the C-HR rides atop Toyota's New Global Architecture, which is Japan's answer to Volkswagen's MQB architecture. Power comes from a hybrid drivetrain, good for a relaxed 120 horsepower. If you don't want hybrid power, Toyota will sell the C-HR with the Euro-market Auris' turbo 1.2-liter engine, but we almost certainly won't see that here in the US. Instead, American drivers will probably be left with nothing but a 2.0-liter, naturally aspirated four-cylinder. That engine will be exclusively paired with a continuously variable transmission that sends power to either the front- or to all four wheels. So there's Juke inspiration, but not in the driving character. Toyota says it will build the C-HR Hybrid in Turkey. We don't know if that facility will handle US-market vehicles or just Europe, but we wouldn't be surprised to see additional facilities come online to produce this stylish little bugger. Related Video: TOYOTA C-HR Toyota's Fresh New Take on the Crossover 2016 Toyota Motorshow Geneva Making its world debut at the 2016 Geneva motor show, the C-HR gives Toyota a powerful new presence in the crossover market.

Toyota CEO Lentz still envisions Scion as a small premium brand

Ward's Auto has published a piece on Scion that further confirms that we really have no idea what to expect from the brand. In speaking with Toyota USA CEO Jim Lentz about what was once firmly intended to be a hip, experimental youth brand, Lentz said, "I still personally believe small-premium is the direction we should be going." We'll walk right on by Lentz's use of the word "still" and focus on "small-premium" with the question: How? As much as we dig the FR-S, nothing in the brand's lineup can get within a whiff of the word "premium." It's even further away from being able to sniff the lifestyle-powered exhaust of a Mini or Fiat 500, and the production version of the forthcoming IM Concept (inset) will only draw it closer to its plain vanilla parent. Of course, Scion could head the premium way, but the amount of time and money needed to make it work would seem to go against everything the brand currently stands for. The murk stays just as murky when Lentz's words are placed next to those of Scion brand VP Doug Murtha, who spoke to Ward's at a different time. Murtha's response to the "small-premium" note was, "He may be having discussions at levels I'm not," and that such intent is "probably a longer-term proposition than we're looking at right now," with planning under way out to 2025. We're already being prepared for the iM to come in under $20,000, which will ensure the "attainability factor" of the "younger audience" that Murtha still views as Scion's base. And at the moment, Murtha is probably focused on adding desirability to the current lineup, halting the 14-percent year-over-year sales slide to a point that's just over half the annual volume necessary for profitability, and making sure he and his dealers have the support necessary to make the required splash with new product. Aside from all that, what might we expect? We know there'll be another product shown along with the production IM at the 2015 New York Auto Show, and Murtha isn't against a small crossover if they can come up with "something appropriately Scion-esque." So... there's that.