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PSA: Toyota wants to save your life, needs an hour of your time

Toyota wrote Autoblog to ask if we could spread the word about the Takata airbag inflator recall. Defective inflators remain installed in tens of millions of cars made by 19 carmakers, with manufacture dates that go back to the year 2000. Each inflator compounds the risk of serious injury or death in an airbag-activating crash. With a new ad campaign called "in about an hour," Toyota wants to make sure that unaware owners, or overly busy owners, know they can get their Toyota, Lexus, and Scion vehicles repaired free of charge in about the time it takes to do a load of laundry. The campaign focuses on cities in three so-called Zone A states where hot, humid climates worsen the threat of the ruptured inflators: Los Angeles, Dallas, and Miami. However, every owner everywhere who cares about his life, or his child's life, should at least check to see if his car is affected. All it takes is a quick VIN entry at the dedicated recall site at Toyota.com/Recall. The results will let you know if your car is affected and, if so, locate a local dealer for the free fix. The National Highway Transportation Safety Administration said the Takata affair has become "the largest and most complex safety recall in U.S. history." The numbers so far suggest the recall covers more than 42 million vehicles and more than 60 million airbags. Autoweek keeps an updated list of Takata information, including every make and model on the recall list. Consumer Reports published a list of frequently asked questions covering issues directly related and tangential to the recall. The 19 automakers maintain pages dedicated to the issue; Fiat Chrysler lists every relevant model and how it prioritizes repairs by Zone, Honda says it offers a free rental car while owner cars are repaired, Daimler vans says its fix only takes about an hour. And of course NHTSA serves all owners with its own VIN lookup site. We encourage you to check your vehicle — the life you save could be your own. Related Video:

A new Toyota MR2? We want to believe

In the wake of a busy Geneva auto show, the rumor mill is churning, and the latest grist involves one of the most beloved Toyota sports cars of all time. EVO reports that Tetsuya Tada, the chief of the Scion FR-S/Toyota 86 project and a hard-liner about sportscar priorities (light and nimble, but with modest horsepower), wants a third vehicle for Toyota's nascent sporty lineup. Currently, we know there's a Supra-like vehicle in the works, being co-developed with BMW, and the 86 is sticking around. Tada said he'd like a third sportscar to compliment the two we know about, and that he wants it soon. A quick bit of history: Toyota's classic sporty lineup had three components. The most visible was the Supra, whose power and prestige grew as the car evolved from a cushy personal tourer to a high-horsepower, high-technology icon. The Celica was its Clark Kent, more mild mannered but also more accessible and affordable. The third was the MR2, a mid-engined go-kart that lasted for three distinct generations. Each had its charms, and all have their fans. When Tada says that he wants three sportscars in the lineup, we already know about the Supra successor, and the 86 is already filling the Celica's role, so the blank is easy to fill. It doesn't sound like Tada spoke the word "MR2" to EVO, or hinted that the car would be mid-engined, but Tada doesn't seem to say anything without purpose. Whatever the layout, this third car – if it comes to fruition – will probably play a role similar to the MR2 in relation to its stablemates. To translate: it'll likely be even lighter and more nimble, and probably less powerful, than the 86. The closest real-world analogue to the pure MR2 ideal is the Honda S660, a mid-engined Kei roadster that's on sale in Japan right now. It's light, small, and powered by a 0.66-liter inline-three. Toyota could decide to directly compete with the S660, borrow an engine from its small-car specialist subsidiary Daihatsu, and produce a mid-engined MR2. Another possibility, even simpler from Toyota's perspective, would be to adapt the existing Daihatsu Copen roadster. Sure, it's front-engine and front-wheel drive, but it's a small, light roadster. And even better, it sells abroad with a larger 1.3-liter engine. Restyle it slightly, perhaps to resemble the S-FR concept of a couple years ago, and it's an off-the-shelf solution. The S-FR itself is a third possibility.

Weekly Recap: GM scales back as Russian auto market teeters

General Motors' extensive plans to scale back its Russian operations are the latest sign the automotive market in the former superpower is collapsing – and there are few signs of recovery. GM said Wednesday it will stop selling mainstream Chevrolets and shutter the entire Opel brand in Russia. The moves leave GM with a luxury-focused presence consisting of Cadillac and Chevrolet's Corvette, Camaro and Tahoe. The cutbacks will be completed by the end of the year. The automaker will also idle its factory in St. Petersburg and end a contract-assembly agreement with Russian manufacturer GAZ. "We had to take decisive action in Russia to protect our business," Opel Group CEO Karl-Thomas Neumann said in a statement. "We confirm our outlook to return the European business to profitability in 2016 and stick to our long-term goals." GM is the latest automaker to scale back in Russia as the economic conditions, volatile currency and uncertainty over the conflict in the Ukraine all have sandbagged new car sales. Last month, vehicle sales collapsed 38 percent in Russia to 128,298 units, according to the Association of European Business, which records sales. Joerg Schreiber, chairman of the AEB automobile manufacturers committee, didn't even feign optimism in a statement announcing the figures. "The market is entering a very difficult phase now, and February is only the beginning," he said. "Industry sentiment is the next few months will be extremely difficult and the market bottom has yet to be found." The dovetails with industry experts, who predict the Russian auto sector will remain in the doldrums. IHS said earlier this year it expects Russia's sales to slip to just 1.8 million units in 2015, which is a 40-percent drop from 2012. Other News & Notes Chief leads Jeep's Easter Safari stable Jeep is bringing seven attention-getting concepts to Moab for its annual Easter Safari off-roading celebration in Utah, but the Chief is perhaps the standout of the group. It salutes the 1970s Cherokee with a throwback appearance and surfer styling cues. The Chief has a custom modified razor grille made famous by the Wagoneer, and it rolls on 17-inch slotted mag wheels. The surf theme comes in with ocean blue paint, floral cloth and leather seats and a tiki-style shifter handle. Based on the Jeep Wrangler, the Chief has removable sides, a 3.6-liter V6 engine and a six-speed manual gearbox.