2013 Scion Tc Base Coupe 2-door 2.5l on 2040-cars

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Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

Scion xB won't live past 2015

The grim reaper has trailed the Scion xB for three years, and in 2015, he swings his scythe. Scion VP Doug Murtha told WardsAuto last week that as of the end of this year, the xB will be gone. It will have lived just one year longer than the Scion xD, which was updated for the 2014 model year and at one point had been expected to live until the end of this year. As we've known for a while, the new Scion iM will replace the once-icon xB. Or perhaps that's 'supersede' the once-icon, since even company brass knows that the iM, which is Europe's Toyota Auris five-door hatchback, isn't a replacement for the unapologetic box that was the xB. The xB was one of the cubic trio – along with the first of its kind here, the Honda Element, and the aptly named Nissan Cube – all of which had a hard time figuring out a second act. The Kia Soul is the last of the proud geometric figures, and six years into its run here it is doing better than ever, 2014 being a record year for the model. The xB was well into its decline after the same amount of time on the market. Cars Direct says that if you want an xB then you shouldn't wait, and, "It might be a good idea to make a move soon." On the other hand, CD advises that "if you're looking for a better deal," then it's the Kia Soul you want. Insert that chestnut here about the mighty, and the falling. Related Video:

Toyota GT86 GT4 racer is ready for UK competition

It's about time we saw someone cook up a legitimate race version of the delectable Toyota GT86, and now it looks as if GPRM has done just that. The Buckingham-based race engineering team has built the creation you see here, complete with a turbocharged 2.0-liter, direct-injection four-cylinder boxer cooked up by Nicholson McLaren Engines. The team says the new mill delivers between 360 and 400 horsepower to the rear wheels depending on final testing, which is a sight bit more than the 197 horses the naturally aspirated stock mill offers.
The car will compete in GT4 events, including the Avon Tyres British GT Championship. Technically, the GPRM effort isn't factory backed, but the team says the effort "has the blessing of Toyota Great Britain." How could it not? You can check out the brief press release below below, and be sure to take a closer look at the machine in our gallery.