2013 Scion Tc Limted Edition Rs.80 With Aero Five Axis Body Kit on 2040-cars

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Scion celebrates first 10 years with special edition models

As the story goes, Toyota's Scion brand was imagined up in someone's basement and then came to fruition in 2003 as a youth-oriented brand with a focus on delivering unique vehicles with an equally unique retail experience. A decade later, the brand has grown to five models, which will each be commemorated starting in June with a new Scion 10 Series edition.
In varying quantities, Scion will be offering the FR-S, tC, iQ, xB and xD with an exclusive package that will all come in the Silver Ignition exterior color. Aside from the paint, these cars will also receive Scion badges on the front and rear that are backlit with blue LEDs that illuminate when the car is unlocked. Silver seat belts and a solar-powered illuminated shift knob will help distinguish the interiors of these cars, but the iQ, xB and xD will stand out further from the outside with darker alloy wheels.
In total, just 10,000 Scion 10 Series models are planned, and each will be identifiable with a sequentially numbered badge inside the car. The redesigned 2014 tC will get the most of the special-edition models with 3,500 units, while other new models like the FR-S and iQ will be restricted to just 2,500 units and 900 units, respectively. The original Scion, the xB, will get 2,100 Scion 10 Series models, and the xD will round out the 10,000-unit run with 1,000 models being produced. Scroll down for the official press release.

Scion FR-S Release Series 1.0 hits dealers with $29,990 MSRP

If you're familiar with Scion, you likely know all about the Release Series special editions, and back in April, the automaker showed us the first RS example of its FR-S coupe. At that time, we knew the price would come in somewhere "under $30,000," and while that's technically true, the final number is a whopping ten bucks below that $30k mark. Yep, the yellowest Scion can be yours for $29,990, not including $770 for destination.
Only 1,500 of the FR-S RS 1.0 coupes will be made, all fitted with TRD lowering springs, a quad exhaust system, TRD steering wheel, HID headlamps with LED running lights, a TRD shift knob, pushbutton start, black seats and, of course, that aero kit. The $29,990 price applies to cars that use the six-speed manual transmission. If you want the automatic, be prepared to shell out $31,090.
Scroll down for more details about the special Scion. And if the super-yellow coupe isn't really lighting your fire, you can always opt for its Subaru sister, in a lovely shade of blue.

Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.