2012 Scion Tc Coupe 2-door 2.5l on 2040-cars

Auto blog

2015 Toyota Auris freshens up in Geneva, prepares for New York debut

Toyota is preparing to bring its Auris hatchback to the US market as a Scion. That makes news of this refreshed Auris, debuting at the 2015 Geneva Motor Show, a fairly noteworthy piece of news. Changes are decidedly light, befitting of a refresh. Toyota has tweaked the headlights, taillights and both bumpers for 2015, featuring a wider grille up front. In the cabin, changes are similarly limited, with updated connectivity equipment, particularly the area around the infotainment system, being the biggest change. A new instrument cluster looks to have been installed, as well. Aside from those changes, though, Toyota didn't do too much to the Auris. You can check out our full gallery of live images for Geneva, and you'll want to be sure to check back here next month, for the official coverage of the Auris-based Scion iM when it debuts at the 2015 New York Auto Show. NEW TOYOTA AURIS TO JOIN NEW AVENSIS ON STAGE AT GENEVA Motor show debut for British-built Auris hatchback and wagon Toyota will reveal its new Auris at the Geneva motor show (3 – 15 March), the British-built hatchback and Touring Sports wagon versions making their debut alongside new Avensis. New Auris enjoys a refreshed design that adds presence and prestige, together with an upgraded cabin and new comfort and safety equipment features. The hybrid remains at the heart of the range, having established itself as the leading powertrain in the line-up, accounting for around half of all Auris sales in Europe in 2014. Nonetheless, the new model heralds the arrival of new and improved petrol and diesel engines, developed with a focus on efficiency and performance. The simultaneous reveal of new Auris and Avensis follows on from last year's introduction of Aygo and Yaris to complete a full rejuvenation of Toyota's core European model range. Both Auris and Avensis will continue to be built side by side at Toyota Manufacturing UK's car plant at Burnaston, near Derby. Toyota will host its Geneva motor show press conference on its stand in Hall 4 at Palexpo, at 12.15pm on 3 March. Related Video:

Scion exec admits brand has too many dealerships, may contract network

Despite being conceived by corporate giant Toyota, Scion painstakingly built its reputation on being something of an offbeat, youth-minded brand, working hard to establish individualist, almost hipster-like credentials. So it comes as something of a surprise to hear WardsAuto report that Scion has a whopping 1,000 dealers across America - just 200 fewer than Toyota itself. This, despite a much smaller product portfolio and a sliver of the sales volume.
All those factors may explain why Bill Fay, US group vice president for Toyota, is admitting to the industry publication that its dealer network "might actually go down a little bit." As it stands, the volume end of the equation is probably an even bigger incentive - Scion's sales are way down from the salad days of the mid-2000s, when the brand had fewer models but sold more of them. With the (then) white-hot xB and tC models, Scion shifted 173,034 units in 2006, while Ward's notes the marque's 2013 sales are only at 41,261 units through July. In the story, AutoPacific analyst Dave Sullivan observes that other low-volume brands have far fewer dealer points, noting that Mini has just 115 dealer points and Infiniti has 200. By Sullivan's estimate, he would expect to see 350-500 Scion stores based on its sales figures.
Dealer question aside, the bigger issue is where the brand goes from here, and Fay admits Toyota is studying a number of different strategies, including possibly going "small-premium." Nothing is finalized, though according to Ward's, Fay discounts the idea that the FR-S - the brand's sales bright spot - will drive the brand to consider a more driver-oriented lineup.

2016 Scion iM Review [w/video]

Scion is all grown up. When the brand launched in 2003, it was as if Scion wanted to be the anti-Toyota. You could almost imagine it saying, "We aren't our parents, dude. We're different." Scion's decision to eschew mainstream vehicles was largely successful. The original xA, xB, and tC were affordable, economical, stylish, and – most importantly – different. But the brand's aging lineup couldn't keep the interest of the young, urban buyers it so coveted. Sales suffered severely after the 2009 industry collapse and have failed to return to their 2006 peak. So much like the bearded 20-something that's finally realized an artisanal headcheese startup isn't going to pay the bills, Scion has finally introduced its first truly mainstream model, the 2016 iM. You already know the basics on the iM, courtesy of Managing Editor Steven Ewing's testing in California in June. But since there's little substitute for more mileage and extra time with the car, we ventured out to Michigan's second largest city, Grand Rapids, for a second look. The iM is exactly the kind of vehicle Scion needs right now. Ewing spent most of his time on California's beautiful winding roads, but our second go in the iM was much more sedate, consisting largely of freeway cruising and some city driving. In short, these miles backed up our original assessment: the iM is exactly the kind of vehicle Scion needs right now. But that's not without a few problems. We spent almost all of our drive time behind the wheel of the continuously variable transmission model which, in many ways is better than the six-speed manual-equipped car we originally tested. Toyota's CVT works well; it's on par with the industry's best. The transmission keeps the revs low and responds quickly to throttle inputs, but at the same time, the tach needle is quick to retreat when acceleration isn't demanded. The stepped nature of the CVT is a bit off-putting at first – it feels a lot more sudden on the "upshifts" – but it's easy to ignore. Weirdly, there are no paddle shifters, but you can still pick your "gears" via the floor-mounted shifter. The iM doesn't hate a little bit of fun. We played with the CVT's sport setting, and while we wouldn't recommend using it on a regular basis, we liked the way it kicked up the revs upon corner entry. The engine never felt flat-footed midway through a turn, giving the impression that the iM doesn't hate a little bit of fun.