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Scion announces FR-S Release Series 1.0 in New York

In the market for a Scion FR-S (or Subaru BRZ), but don't want the same one your neighbor's got? Scion has good news for you. At the New York Auto Show today, the Japanese automaker has announced the availability of this FR-S Release Series 1.0.
As the first Release Series FR-S (the aging xB is debuting its tenth alongside it), this special edition has been spruced up by Toyota Racing Development with a series of visual and aerodynamic enhancements to give the FR-S a bit of extra edge. Included in the Release Series 1.0 is an upgraded aero kit, an exhaust tip for every cylinder in the engine (that makes four, folks), and a lowered suspension with TRD springs and HID headlamps. Did we mention it's all capped by Yuzu yellow paint?
Inside, you'll find black seats with T-pattern upholstery, a TRD steering wheel, shifter and cargo mat, dual-zone climate control and push-button ignition with smart key. Scion isn't saying exactly what this model will cost, but it is saying it will come in under $30,000 (before the $755 delivery charge).

2014 Scion tC taps into its inner FR-S

Cashing in on some of the excitement surrounding the FR-S, Scion has given its front-wheel drive coupe a refreshed look at the New York Auto Show. When the 2014 Scion tC shows up at dealers this June, the entry-level coupe with have an improved exterior styling to give the car a sportier appearance while also adding some new cabin tech and an updated six-speed automatic transmission.
The new face of the tC includes an oversized lower grille very similar to the FR-S, but reshaped headlights, hood and vertical lower accent lights also creates a more dynamic look for this budget-priced coupe. At the rear of the car, clear-lensed taillights and a blacked-out lower diffuser finishes the major styling changes. Inside, a new touchscreen audio system also includes Bluetooth connectivity, and the optional Scion BeSpoke Premium Audio includes navigation and Aha Internet radio app.
Building on the tC's sportier image, the automatic transmission adds a little extra excitement as well with a new manual shift mode and a rev-matching, throttle-blipping feature. For better driving dynamics, Scion also promises a more rigid body structure and enhanced suspension components. Scroll down to read all about the 2014 tC in the official press release.

Scion previews new iA sedan, iM hatch ahead of New York debut

Scion is preparing to revitalize its lineup with the debut of not one, but two new models at the upcoming New York Auto Show next month. That much we already knew, but now Toyota's more youthful counterpart has revealed teaser images of both. In one corner will be the Scion iM, a hatchback previewed in concept form at the 2014 LA Auto Show and based closely on the European-market Toyota Auris. In the other will be the Scion iA, which will be the brand's first proper sedan with an actual trunk instead of a liftgate. Though we'd generally call hatchbacks more practical than trunked sedans, Scion says the four-door iA will be more practical than the iM hatchback, and will be more aggressively styled as well. We'll have to wait a little longer to find out additional details, but Scion promises to reveal both at the end of this month before they make their live debuts in Manhattan. Related Video: Scion's Double-Take at New York International Auto Show World Debuts of Scion iM 5-door hatchback and Scion iA sedan March 18, 2015 TORRANCE, Calif., March 18, 2015 – One look at Scion won't be enough for guests attending the New York International Auto Show. It will take two looks (or more) to see the World Debuts from Scion. Both the Scion iM and the newly named Scion iA will be revealed on the eve of the show, March 31, 2015. The Scion iM is a 5-door hatchback that combines maximum versatility with a sporty design and a fun-to-drive experience. Meanwhile the Scion iA sedan is designed to appeal to young people who need a little more practicality, but still want engaging styling and outstanding driving dynamics. The "i" in the models' names can stand for intriguing, individual, and easy on customers' income. The "M" reflects the hatchback's modern style and multi-faceted uses. Meanwhile the "A" for the sedan denotes the accommodating trunk and the aggressive styling. "We've been eagerly waiting for this moment and are excited to introduce our new Scions in New York," said Scion Group Vice President Doug Murtha. "Both the iM and the iA are tremendous additions to our line-up and will appeal to young people with different perspectives and needs. These cars represent the evolution of Scion and are kicking off a new wave of momentum for the brand." About Scion Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion's goal was to offer products and processes that stand apart from the crowd.