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Scion announces FR-S Release Series 1.0 in New York

In the market for a Scion FR-S (or Subaru BRZ), but don't want the same one your neighbor's got? Scion has good news for you. At the New York Auto Show today, the Japanese automaker has announced the availability of this FR-S Release Series 1.0. As the first Release Series FR-S (the aging xB is debuting its tenth alongside it), this special edition has been spruced up by Toyota Racing Development with a series of visual and aerodynamic enhancements to give the FR-S a bit of extra edge. Included in the Release Series 1.0 is an upgraded aero kit, an exhaust tip for every cylinder in the engine (that makes four, folks), and a lowered suspension with TRD springs and HID headlamps. Did we mention it's all capped by Yuzu yellow paint? Inside, you'll find black seats with T-pattern upholstery, a TRD steering wheel, shifter and cargo mat, dual-zone climate control and push-button ignition with smart key. Scion isn't saying exactly what this model will cost, but it is saying it will come in under $30,000 (before the $755 delivery charge). Only 1,500 individually numbered examples will be made, with deliveries beginning in August. Heritage Inspires First Scion FR-S Release Series TORRANCE, Calif., (April 16, 2014) – Scion FR-S fans, get ready for a modern take on the sports coupe's racing roots. Scion revealed its FR-S Release Series 1.0 at the New York International Auto Show today, drawing on track heritage and the expertise of Toyota Racing Development (TRD). The FR-S Release Series 1.0 will contain just 1,500 vehicles with a collection of enhanced features, including a custom-designed aero kit with a rear spoiler and side fender garnish. Additional highlights include the TRD Quad Tip Exhaust System, TRD lowering springs and Smart Key with Push Button Start. If all those additions aren't enough to turn heads, the bright Yuzu exterior paint color will definitely catch some attention. "It's fitting that the first Scion FR-S Release Series draws on the rich motorsports history that inspired the FR-S design while standing out in new ways that will excite our drivers," said Scion Vice President Doug Murtha. "FR-S enthusiasts will appreciate the side spoilers and lowered stance that deliver a look and feel meant for the track, at a price meant for them." The series vehicles will come with either six-speed manual transmission or a six-speed automatic transmission with paddle shifters and Dynamic Rev Management® technology.

Toyota Pro/Celebrity Race Scion FR-S [w/video]

Toyota has been hosting its Pro/Celebrity race at the Toyota Grand Prix on Long Beach since 1977. The charity event, which has raised millions of dollars over the years, traditionally pits Hollywood celebrities against professional athletes (including race car drivers) on the full Grand Prix course in modified street vehicles. The short, sprint-style race is popular with the crowds as the amateur drivers race uninhibited - the result is an action-packed race with plenty of excitement and automotive... er... carnage.
Over the decades, the drivers have raced a variety of Toyota products including last year's front-wheel-drive Scion tC. But this year, Toyota announced at the Chicago Auto Show that the new rear-wheel-drive Scion FR-S would be stepping up to the plate. The good news only became better when Toyota Motorsports invited us out to Southern California's Willow Springs Raceway (the same circuit where the drivers train and practice) to be one of the first behind the wheel.
Driving Notes:

Scion's SEMA show cars display tuner creativity [w/videos]

Scion brought four FR-S concepts to SEMA this year and one xB concept, while another three Scion tCs were brought to the show by three different shops that are competing in Scion's Tuner Challenge. The modified Scions range from mild to insane, and show how popular they are in the tuner world.
The Tuner Challenge teams brought unique creations to SEMA, after Scion gave each of them a tC, $15,000 and 90 days to modify it. At 11:00 AM on Wednesday, judges picked the Young Tea Scion Simpli-tC as the winner, the Walter Franco Scion L-DZ Concept got second, and third place went to the Josh Croll Scion WSD-tC. Check out the three videos below to watch the tC builds from start to finish.
Out of the FR-S concepts brought to the show, we're gravitating toward the GReddy Performance x Scion Racing Drift FR-S (top), which has the venerable 2JZ-GTE turbocharged straight-six engine in place of the flat-four that comes standard in the rear-wheel-drive coupe - ready to pump out 750 horsepower - and the Bulletproof FR-S Concept One, which features a striking, handmade wide body and a heavily modified, turbocharged flat-four that puts out 500 hp.